--- title: "Higher Education Marketing Agency to Support the Implementation of Student Recruitment Campaigns" ocid: "ocds-b5fd17-3ea5c900-341f-446c-83d0-c213f8e633ed" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-3ea5c900-341f-446c-83d0-c213f8e633ed" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-3ea5c900-341f-446c-83d0-c213f8e633ed.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-3ea5c900-341f-446c-83d0-c213f8e633ed.json" source: "Contracts Finder" current_stage: "Award" buyer: "UNIVERSITY OF CHESTER" published: "2023-12-21" --- # Higher Education Marketing Agency to Support the Implementation of Student Recruitment Campaigns Buyer: UNIVERSITY OF CHESTER Current stage: Award OCID: ocds-b5fd17-3ea5c900-341f-446c-83d0-c213f8e633ed [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-3ea5c900-341f-446c-83d0-c213f8e633ed) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-3ea5c900-341f-446c-83d0-c213f8e633ed.json) ## Summary The University of Chester has awarded a contract for a specialist Higher Education marketing agency to support the implementation of student recruitment campaigns. The contract, valued at £3,000,000 GBP, is scheduled to start on December 19, 2023, and end on January 31, 2028. The University is seeking a collaborative agency to assist primarily with media planning and buying for the campaigns. This tender presents an opportunity for businesses in the advertising, marketing, and recruitment services industries to compete for a long-term contract with a focus on supporting higher education initiatives. Small and medium enterprises (SMEs) and voluntary, community, and social enterprise (VCSE) organisations are well-suited to participate in this open procurement process, which involves the provision of services in relation to advertising and marketing in the education sector. ## Notice The University of Chester invited tenders for a specialist Higher Education marketing agency through the UK Open Procedure under the Public Contracts Regulations 2015 and The Public Procurement (Amendment etc.) (EU Exit) Regulations 2020 to support primarily with media planning and buying for its student recruitment campaigns. This will be a two-year contract with the option to extend for a further 24-months on a year-by-year basis. Although the University was looking for an agency to help principally with media planning and buying, the expectation is that the successful agency will work collaboratively with the University on campaign strategy, providing relevant audience, market, and competitor insights to help the University gain a competitive advantage. Further to this, from time-to-time, the University may wish to tap into any creative services available within the agency to help with the production of creative assets and development of our messaging strategy. For the purposes of this contract, please note that the estimated contract value has been provided in the tender documents for the first 12-months of the contract with the assumption that there will be the equivalent spend in year two of the contract, and also year three and four should the options to extend be exercised. The total contract value in this notice is therefore estimated in relation to the full potential four years of any subsequent contract. Please note that the incumbent supplier is contracted until 31st January 2024 and is currently delivering our 2024 pre-application campaign. On the current agreement, this supplier may continue to deliver briefs which have been issued prior to commencement of the contract awarded following this tender. This may result in some crossover of delivery. Further details were available in the tender documents. Additional information: Please note that where you may have previously registered with In-Tend, it will be necessary for you to ensure that your registration does include being registered to see opportunities for University of Chester. Registration for this site is free for suppliers. There is also Help/Guidance on how to use the supplier site on the 'Help' section at: https://in-tendhost.co.uk/universityofchester/aspx/Help (https://intendhost.co.uk/universityofchester/aspx/Help) ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/5a9759ef-e61e-407e-8530-8a351696c0b4 | | Notice type | Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (above threshold) | | Tender suitability | SME, VCSE | | Awardee scale | SME | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 21 Dec 2023 | | Submission deadline | 8 Nov 2023 | | Future notice date | Not specified | | Award date | 19 Dec 2023 | | Contract period | 19 Dec 2023 - 31 Jan 2028 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £3,000,000 | | Lots value | Not specified | | Awards value | £3,000,000 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | UNIVERSITY OF CHESTER | | Locality | CHESTER | | Post town | Chester | | Postcode | CH1 4BJ | | Country | England | | ITL 1 | TLD North West (England) | | ITL 2 | TLD6 Cheshire | | ITL 3 | TLD63 Cheshire West and Chester | | Local authority | Cheshire West and Chester | | Electoral ward | Chester City & the Garden Quarter | | Westminster constituency | Chester North and Neston | | Delivery location | Not specified | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | NET NATIVES | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services - 79600000 - Recruitment services ## Release History - 21 Dec 2023 at 14:50 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/5a9759ef-e61e-407e-8530-8a351696c0b4 - 9 Oct 2023 at 13:32 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/5cac5de9-62d4-45d8-9b7a-4af972f0803e ## Documents - https://www.contractsfinder.service.gov.uk/Notice/5a9759ef-e61e-407e-8530-8a351696c0b4 21st December 2023 - Awarded contract notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/5cac5de9-62d4-45d8-9b7a-4af972f0803e 9th October 2023 - Opportunity notice on Contracts Finder - https://in-tendhost.co.uk/universityofchester ## Notice URLs - http://www.chester.ac.uk - https://in-tendhost.co.uk/universityofchester/aspx/Help - https://intendhost.co.uk/universityofchester/aspx/Help ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-3ea5c900-341f-446c-83d0-c213f8e633ed. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-3ea5c900-341f-446c-83d0-c213f8e633ed.json.