---
title: "PS005A Strategic Planning Media Buying"
ocid: "ocds-b5fd17-3f049935-a5cc-4285-a6cc-01251eb17cc9"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-3f049935-a5cc-4285-a6cc-01251eb17cc9"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-3f049935-a5cc-4285-a6cc-01251eb17cc9.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-3f049935-a5cc-4285-a6cc-01251eb17cc9.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "BIRMINGHAM CITY UNIVERSITY"
published: "2021-08-19"
---

# PS005A Strategic Planning Media Buying

Buyer: BIRMINGHAM CITY UNIVERSITY  
Current stage: Award  
OCID: ocds-b5fd17-3f049935-a5cc-4285-a6cc-01251eb17cc9

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-3f049935-a5cc-4285-a6cc-01251eb17cc9)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-3f049935-a5cc-4285-a6cc-01251eb17cc9.json)

## Summary

Birmingham City University has recently completed the procurement process for a tender titled "PS005A Strategic Planning Media Buying" in the business services industry. This open procurement method was aimed at sourcing a full-service strategic planning and media buying agency to manage and report on various marketing campaigns. The contract, valued at £5,000,000, spans from 30 July 2020 to 29 June 2023, with options for extension up to a total of five years. The location for service delivery is within the West Midlands, UK, and the tender stage has reached the award phase as of 30 June 2020.

This tender presents significant opportunities for businesses specialising in strategic marketing and media buying. Companies skilled in managing campaigns across diverse platforms such as social media, online advertising, and traditional media will find this contract particularly relevant. Small and medium-sized enterprises (SMEs) have a competitive advantage here, as the buyer is open to engaging with smaller firms, making this a prime opportunity for innovative agencies looking to expand their portfolio and client base in the education sector.

## Notice

Birmingham City University is looking for a full service strategic planning and media buying agency. Working with the university to plan, manage and report on all strategic marketing campaigns across a range of channels and platforms such as TV, VoD, cinema, radio, online (including SEM, programmatic, DAX, GDN, Native), social media (including Facebook, Instagram, Twitter, Snapchat) and Education Channels (including UCAS, WhatUni, The Student Room, IDP Connect). Please note that the University has an outdoor media supplier therefore, outdoor media buying is excluded from this opportunity. This contract will be for a period of 3 years with an option to extend for a further period of 2 years for the total of a 5-year contract term. Please note, this tender opportunity is the next stage of the process following the issue of the early engagement PIN notice, issued on 2 February 2020 to understand the market and the capacity within that to start early engagement with suppliers.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/d026eee8-6384-4a80-ae3c-2fe47ec54c2a |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 19 Aug 2021 |
| Submission deadline | 29 Jun 2020 |
| Future notice date | Not specified |
| Award date | 29 Jun 2020 |
| Contract period | 29 Jul 2020 - 29 Jun 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £5,000,000 |
| Lots value | Not specified |
| Awards value | £5,000,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BIRMINGHAM CITY UNIVERSITY |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B5 5JU |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Nechells |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | AGDEN |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security

## Release History

- 19 Aug 2021 at 12:50 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/d026eee8-6384-4a80-ae3c-2fe47ec54c2a

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/d026eee8-6384-4a80-ae3c-2fe47ec54c2a
  19th August 2021 - Awarded contract notice on Contracts Finder
- https://www.delta-esourcing.com/delta/respondToList.html?noticeId=547905857
  Please follow this link to view the notice.

## Notice URLs

- https://www.delta-esourcing.com/suppliers/tender-opportunities/
- https://www.delta-esourcing.com/suppliers/tender-opportunities/,15BartholomewRow

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-3f049935-a5cc-4285-a6cc-01251eb17cc9. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-3f049935-a5cc-4285-a6cc-01251eb17cc9.json.