---
title: "England's Waterways PR"
ocid: "ocds-b5fd17-3f04d805-3fb7-4c98-87f2-be0a23a3b8ff"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-3f04d805-3fb7-4c98-87f2-be0a23a3b8ff"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-3f04d805-3fb7-4c98-87f2-be0a23a3b8ff.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-3f04d805-3fb7-4c98-87f2-be0a23a3b8ff.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "MARKETING BIRMINGHAM LTD"
published: "2021-01-01"
---

# England's Waterways PR

Buyer: MARKETING BIRMINGHAM LTD  
Current stage: Award  
OCID: ocds-b5fd17-3f04d805-3fb7-4c98-87f2-be0a23a3b8ff

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-3f04d805-3fb7-4c98-87f2-be0a23a3b8ff)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-3f04d805-3fb7-4c98-87f2-be0a23a3b8ff.json)

## Summary

The procurement process for the "England's Waterways PR" project is being conducted by Marketing Birmingham Ltd, aimed at enhancing the West Midlands region. This initiative falls under the public relations services industry and is classified as an open procurement procedure, which is currently in the award stage. The contract was officially awarded on 30 January 2019, with a total value of £126,000. The contract period commenced on 31 January 2019 and will continue until 31 October 2019. The project is aligned with the West Midlands Combined Authority's Strategic Economic Plan to attract new businesses and investment to the area, with the delivery location specified as the West Midlands, United Kingdom.

This tender presents significant opportunities for SMEs, particularly those specialising in public relations, marketing, and tourism development. With a focus on promoting England's waterways and boosting inbound tourism, businesses that can offer innovative marketing solutions or develop unique travel products are especially suited for this project. Engaging in this procurement could lead to fruitful partnerships and growth opportunities for organisations keen on contributing to the region’s economic development in the leisure and tourism sectors.

## Notice

The West Midlands Growth Company (WMGC) will help to create new jobs, expand existing businesses and attract new businesses and investment to the region, aligned to the ambitions set out in the West Midlands Combined Authority (WMCA) Strategic Economic Plan. West Midlands Growth Company Ltd was established in April 2017. It continues to operate leisure and business tourism programmes Visit and Meet Birmingham, inward investment programme Business Birmingham and its partnership programme. The project this work is supporting is England's Waterways which is a project developed as part of the Discover England Fund from Visit England. Offering funding to destinations to develop new products and increase inbound visitors to the rest of England outside the capital. The canal rings and waterways of England present unique routes through city and countryside, inviting international visitors to explore and experience England by, and on, the rivers and canals. This concept aims to maximize these national assets focusing on the waterways as a key feature for the attraction and dispersal of visitors. The England's Waterways project has three core aims: (a) product development - to increase bookable, commissionable products along the intuitive routes created by the waterways, creating unique, memorable English holidays which encourage repeat visits; (b) market development - to increase the knowledge of, and propensity to visit to 'England's Heartlands' through the travel trade supply chain; and (c) economic impact by using the waterways as the hook to increase the volume and value of visits across the seasons and upscaling the project across the English waterways.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/dc82c4c6-e027-41ad-90e7-500dc4bde315 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 1 Jan 2021 |
| Submission deadline | 21 Jan 2019 |
| Future notice date | Not specified |
| Award date | 30 Jan 2019 |
| Contract period | 31 Jan 2019 - 31 Oct 2019 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £126,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | MARKETING BIRMINGHAM LTD |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B1 2ND |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | EXPERT PR & HWM COMMUNICATIONS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79416000 - Public relations services

## Release History

- 1 Jan 2021 at 08:32 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/dc82c4c6-e027-41ad-90e7-500dc4bde315
- 4 Jan 2019 at 15:16 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/5b35533e-ea95-43ae-b126-a74a77d0d5f4

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/dc82c4c6-e027-41ad-90e7-500dc4bde315
  1st January 2021 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/5b35533e-ea95-43ae-b126-a74a77d0d5f4
  4th January 2019 - Opportunity notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/29541eb7-663e-4d37-b5c7-6798c4134a9c
  Tender Brief

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-3f04d805-3fb7-4c98-87f2-be0a23a3b8ff. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-3f04d805-3fb7-4c98-87f2-be0a23a3b8ff.json.