---
title: "Age-friendly employer engagement: understanding awareness, motivations, and drivers for change"
ocid: "ocds-b5fd17-3f0c67f8-0794-4190-afad-1d65f0d53cdc"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-3f0c67f8-0794-4190-afad-1d65f0d53cdc"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-3f0c67f8-0794-4190-afad-1d65f0d53cdc.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-3f0c67f8-0794-4190-afad-1d65f0d53cdc.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "CENTRE FOR AGEING BETTER LIMITED"
published: "2021-02-24"
---

# Age-friendly employer engagement: understanding awareness, motivations, and drivers for change

Buyer: CENTRE FOR AGEING BETTER LIMITED  
Current stage: Award  
OCID: ocds-b5fd17-3f0c67f8-0794-4190-afad-1d65f0d53cdc

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## Summary

The Centre for Ageing Better Limited is seeking to engage contractors for a tender titled "Age-friendly employer engagement: understanding awareness, motivations, and drivers for change." This initiative focuses on research within the services industry, specifically aimed at enhancing awareness and practices related to age-friendly employment for the over 50 workforce, representing a significant percentage of the UK labour force. The tender is currently in the Award stage, with submissions having closed on 11 November 2020. The contract period is set to commence on 7 December 2020 and conclude on 1 June 2021.

This contracting process presents valuable opportunities for businesses specialising in research and consultancy services, particularly those with a focus on age-friendly practices and workforce engagement strategies. Small and medium enterprises (SMEs) and voluntary community and social enterprise (VCSE) organisations are well-suited to participate, as the Centre for Ageing Better Limited aims to collaborate with flexible and innovative entities capable of providing insights into forthcoming age-related employment challenges. Competitively addressing the needs of an ageing workforce can enable businesses to thrive while supporting social responsibility initiatives.

## Notice

Nearly one third of the UK workforce are aged 50 or over, more than 10 million workers. But not all employers offer what's needed to retain an older workforce or recognise the benefits of doing so. Over the past few years, the Centre for Ageing Better has been developing evidence and practice relating to age-friendly employment. Our aim is to work in partnership with employers and recruiters to create workplaces and working environments that support people of all ages. Over the next few years, we want to further develop our engagement with employers, with the ultimate aim of: Increasing employer awareness of imperative to support age-friendly workplaces Increasing employer capability and know-how of how to be age-friendly Increasing employer motivation about the benefits of being age-friendly This ITT is the first stage in this process. We are looking to commission research to look at employer awareness and understanding of age-friendly employment practice and explore their potential capacity, capability and commitment to implementing it. Deadline for tender submissions is Wednesday 11 November at 4pm.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/f84a7077-47ca-4801-8313-2f1585a6b990 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 24 Feb 2021 |
| Submission deadline | 11 Nov 2020 |
| Future notice date | Not specified |
| Award date | 7 Jan 2021 |
| Contract period | 7 Jan 2021 - 31 Jul 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £55,549 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CENTRE FOR AGEING BETTER LIMITED |
| Locality | LONDON |
| Post town | West London |
| Postcode | W1T 4HD |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI36 Camden |
| Local authority | Camden |
| Electoral ward | Bloomsbury |
| Westminster constituency | Holborn and St Pancras |
| Delivery location | TLC North East (England), TLD North West (England), TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | YOUGOV |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73000000 - Research and development services and related consultancy services

## Release History

- 24 Feb 2021 at 12:18 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/f84a7077-47ca-4801-8313-2f1585a6b990
- 7 Oct 2020 at 13:09 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/fb9f9dab-343a-4452-94f0-2b992867a03a
- 7 Oct 2020 at 13:08 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/fb9f9dab-343a-4452-94f0-2b992867a03a

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/f84a7077-47ca-4801-8313-2f1585a6b990
  24th February 2021 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/fb9f9dab-343a-4452-94f0-2b992867a03a
  7th October 2020 - Opportunity notice on Contracts Finder
- https://www.ageing-better.org.uk/itt-age-friendly-employer-engagement-understanding-awareness-motivations-and-drivers-change

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-3f0c67f8-0794-4190-afad-1d65f0d53cdc. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-3f0c67f8-0794-4190-afad-1d65f0d53cdc.json.