---
title: "Customer Segmentation Research"
ocid: "ocds-b5fd17-3f78668b-ce9d-45a4-bb34-385d80b9241a"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-3f78668b-ce9d-45a4-bb34-385d80b9241a"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-3f78668b-ce9d-45a4-bb34-385d80b9241a.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-3f78668b-ce9d-45a4-bb34-385d80b9241a.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "ROYAL BOTANIC GARDENS, KEW"
published: "2020-09-02"
---

# Customer Segmentation Research

Buyer: ROYAL BOTANIC GARDENS, KEW  
Current stage: Award  
OCID: ocds-b5fd17-3f78668b-ce9d-45a4-bb34-385d80b9241a

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-3f78668b-ce9d-45a4-bb34-385d80b9241a)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-3f78668b-ce9d-45a4-bb34-385d80b9241a.json)

## Summary

The procurement process for Customer Segmentation Research was initiated by the Royal Botanic Gardens, Kew, an organisation based in Richmond, England. The contract, valued at £57,000, falls under the market research services industry category (CPV code 79310000). The tender period concluded on 3rd February 2020, and the contract was awarded on 18th February 2020, with the service period spanning from 31st March to 30th April 2020. This was a selective procurement process, executed as a call-off from a framework agreement.

This tender presents a significant opportunity for SMEs specialising in market research and customer analytics to engage with the Royal Botanic Gardens, Kew. Businesses that focus on data analysis, market segmentation, or related services would be well-positioned to compete in similar future tenders. Engaging successfully in such contracts can enhance visibility and credibility in the sector, promoting further growth and collaboration with public sector clients.

## Notice

Customer Segmentation Research via a framework call of

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/a514d8c1-5078-484a-b0e3-48f483cdeaa9 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 2 Sep 2020 |
| Submission deadline | 3 Feb 2020 |
| Future notice date | Not specified |
| Award date | 18 Feb 2020 |
| Contract period | 30 Mar 2020 - 30 Apr 2020 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £57,000 |
| Lots value | Not specified |
| Awards value | £57,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ROYAL BOTANIC GARDENS, KEW |
| Locality | RICHMOND |
| Post town | Twickenham |
| Postcode | TW9 3AE |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI7 Outer London - West and North West |
| ITL 3 | TLI75 Hounslow and Richmond upon Thames |
| Local authority | Richmond upon Thames |
| Electoral ward | Kew |
| Westminster constituency | Richmond Park |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | TOUCHSTONE PARTNERS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 2 Sep 2020 at 09:19 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/a514d8c1-5078-484a-b0e3-48f483cdeaa9

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/a514d8c1-5078-484a-b0e3-48f483cdeaa9
  2nd September 2020 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-3f78668b-ce9d-45a4-bb34-385d80b9241a. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-3f78668b-ce9d-45a4-bb34-385d80b9241a.json.