---
title: "Health Careers Literature Transformation (creative brief)"
ocid: "ocds-b5fd17-3f91de58-7c78-457b-9bcf-55aa64b6b661"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-3f91de58-7c78-457b-9bcf-55aa64b6b661"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-3f91de58-7c78-457b-9bcf-55aa64b6b661.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-3f91de58-7c78-457b-9bcf-55aa64b6b661.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "HEALTH EDUCATION ENGLAND"
published: "2020-11-10"
---

# Health Careers Literature Transformation (creative brief)

Buyer: HEALTH EDUCATION ENGLAND  
Current stage: Award  
OCID: ocds-b5fd17-3f91de58-7c78-457b-9bcf-55aa64b6b661

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## Summary

The procurement process titled "Health Careers Literature Transformation (creative brief)" is being conducted by Health Education England, located in Leeds, United Kingdom. It falls under the industry category of business services, specifically focusing on marketing and design consultancy services. This public procurement process is currently in the Award stage, with the contract period having commenced on 6th June 2019 and concluding on 31st December 2019. The original tender period ended on 5th May 2019, and a total contract value of £54,975 has been allocated for this initiative, which aims to produce cost-effective marketing materials to enhance recruitment strategies for various NHS careers.

This tender presents significant opportunities for businesses, particularly those specialising in marketing, design, and digital communication services, including small and medium-sized enterprises (SMEs) and voluntary community and social enterprises (VCSEs). As the NHS continues to face recruitment challenges, companies that can offer innovative solutions in digital content design and production will find themselves well-positioned to contribute to ongoing efforts in making health careers appealing and accessible to a broader audience. Additionally, businesses with experience in crafting engaging materials for educational or recruitment purposes are likely to excel in responding to this tender.

## Notice

Research has shown that when people think of careers in the NHS, they usually think of doctor, nurse, midwife and paramedic, when in fact there are over 350 different careers. With the NHS facing short and long-term recruitment issues, it is more important than ever that we look to recruit people from all backgrounds into the variety of NHS careers. The NHS also needs to be a more attractive career option to those who may have never considered it in the past. HEE's Health Careers service has a responsibility in achieving this. Not only inspiring people of all ages to consider a career in health but to help them make informed career decisions by offering relevant and accurate information. One of our channels is the production and print of 13 A4 booklets offering up-to-date and accurate careers information on specific professional areas of the health workforce including health informatics, medicine and the wider healthcare team. This detailed information includes the roles available, how to start your health career and real-life stories. There's also an A5 booklet which has bitesize information on around 50 health roles including a taxonomy based on the professional areas. Around 200,000 free copies are ordered every year by organisations. They are used primarily by NHS organisations as part of local recruitment strategies and to support careers advice and guidance. Organisations also use them at local events and careers fairs. Health Careers also uses them at national events/exhibitions and as part of other customer communications programmes. While our printed booklets are popular, they're time consuming and expensive to produce and can go out of date quickly. We aspire to provide revised printed materials that are more in keeping with the Health Careers digital family which signpost users to relevant content on our websites and social media. Our ambition is to deliver a digital-first service where individuals access careers information online while continuing to support the local NHS recruitment strategies and interventions with printed marketing materials. This invitation to tender is looking for a cost-efficient method of achieving this. This is likely to include: * Design and production of 14 pieces of marketing material, including copy, on the professional areas covered by Health Careers with strong call-to-actions to the relevant online information/landing pages * Review of the current taxonomies for a 'Career for you in health' and make recommendations for how roles could be better grouped to meet users' needs * Redesign of a 'Career for you in health' based on these new groupings. Further information can be found at - https://procontract.due-north.com/Opportunities/Index?p=40bb618e-0a24-e611-8114-000c29c9ba21&v=2

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/2d888bec-49dd-4746-8097-c712919b705a |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 10 Nov 2020 |
| Submission deadline | 4 May 2019 |
| Future notice date | Not specified |
| Award date | 9 Jun 2019 |
| Contract period | 2 Jul 2019 - 31 Jan 2020 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £54,975 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | HEALTH EDUCATION ENGLAND |
| Locality | LEEDS |
| Post town | Leeds |
| Postcode | LS1 4PL |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE4 West Yorkshire |
| ITL 3 | TLE42 Leeds |
| Local authority | Leeds |
| Electoral ward | Little London & Woodhouse |
| Westminster constituency | Leeds Central and Headingley |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BRAND ETHOS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
- 79342000 - Marketing services
- 79415200 - Design consultancy services

## Release History

- 10 Nov 2020 at 14:45 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/2d888bec-49dd-4746-8097-c712919b705a
- 29 Apr 2019 at 13:34 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/7d09e203-e119-47e4-8f4b-fdb4ffc00e1e
- 25 Apr 2019 at 13:58 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/5be30945-913e-4f5a-b4cd-84320962f13c
- 23 Apr 2019 at 09:12 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/8145d881-64ad-4e3e-bfc9-a577eed55871

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/2d888bec-49dd-4746-8097-c712919b705a
  10th November 2020 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/7d09e203-e119-47e4-8f4b-fdb4ffc00e1e
  29th April 2019 - Opportunity notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/5be30945-913e-4f5a-b4cd-84320962f13c
  25th April 2019 - Opportunity notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/8145d881-64ad-4e3e-bfc9-a577eed55871
  23rd April 2019 - Opportunity notice on Contracts Finder
- https://procontract.due-north.com/Opportunities/Index?p=40bb618e-0a24-e611-8114-000c29c9ba21&v=2
  All documentation relating to this project can be found at HEE's e-tendering portal.

## Notice URLs

- https://hee.nhs.uk/

## Provenance

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