--- title: "Love Seafood Content Production - FY2021" ocid: "ocds-b5fd17-3fa415eb-9190-4235-81b2-6a37821cc38f" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-3fa415eb-9190-4235-81b2-6a37821cc38f" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-3fa415eb-9190-4235-81b2-6a37821cc38f.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-3fa415eb-9190-4235-81b2-6a37821cc38f.json" source: "Contracts Finder" current_stage: "Award" buyer: "SEA FISH INDUSTRY AUTHORITY" published: "2022-08-01" --- # Love Seafood Content Production - FY2021 Buyer: SEA FISH INDUSTRY AUTHORITY Current stage: Award OCID: ocds-b5fd17-3fa415eb-9190-4235-81b2-6a37821cc38f [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-3fa415eb-9190-4235-81b2-6a37821cc38f) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-3fa415eb-9190-4235-81b2-6a37821cc38f.json) ## Summary The Sea Fish Industry Authority is seeking a content production partner for its consumer marketing efforts under the brand "Love Seafood." The procurement is classified under advertising and marketing services, with a contract value of £120,000. The tender was published on 13 January 2020 and had a deadline for submissions by 10 February 2020. Contracts are expected to commence from 16 March 2020 and last until 31 March 2021. This open procurement method allows businesses to submit proposals as part of a fair competition process. This tender presents a significant opportunity for businesses in the creative and marketing sectors, particularly small and medium-sized enterprises (SMEs) that can demonstrate collaborative working and innovative strategies. Companies specialising in digital content production, social media marketing, and strategic brand consulting will be well-positioned to respond effectively to the requirements outlined by Seafish, ensuring that they align with the long-term vision for consumer engagement in seafood marketing. ## Notice Seafish are looking for a content production partner to support our consumer-facing marketing efforts and activity for our new brand - "Love Seafood." To deliver Love Seafood activity successfully, the Content partner will be required to work closely with the Seafish marketing team, the Seafish Communications team, the Concept partner, the Media partner and the PR/Influencer partner. We're ultimately looking for a partner who is able to offer the following, alongside embracing collaborative working and delivering against the requirements of the tender/eventual briefs: * Shares similar cultural values to that of Seafish - and embraces the HOW as much as the WHAT. * Looks at the WHY (strategic thinking), from all angles. Particularly, when it comes to understanding and applying the discipline of traditional planning, alongside marketing. * Embraces what we already know about our audiences, and what our research is telling us - and helps build upon that, ensuring the consumer is at the centre of everything we do. * Embraces a measured approach to success - understanding organisational objectives and being able to articulate ROI for Seafish at every turn. * Offers a creative mindset - providing proactive solutions to challenges and changing demands, rather than relying upon a 'horse to water' approach. * Understands the long-term approach to seafood marketing with consumer audiences. This is about changing hearts and minds over a long period of time (20 years) - so, it's important to build a partnership that will last, and develop ideas with longevity and vision. For more detailed information on the above tender, this can be found in the attached invitation to tender document. Other tenders can be found on our website - https://www.seafish.org/article/tenders ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/c17e0ebd-27ab-40fa-8175-b94b2d4c6c38 | | Notice type | Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME | | Awardee scale | SME | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 1 Aug 2022 | | Submission deadline | 10 Feb 2020 | | Future notice date | Not specified | | Award date | 5 Jun 2020 | | Contract period | 21 Jun 2020 - 1 Sep 2020 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £120,000 | | Lots value | Not specified | | Awards value | £89,143 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | SEA FISH INDUSTRY AUTHORITY | | Locality | EDINBURGH | | Post town | Edinburgh | | Postcode | EH7 4HS | | Country | Scotland | | ITL 1 | TLM Scotland | | ITL 2 | TLM1 East Central Scotland | | ITL 3 | TLM13 City of Edinburgh | | Local authority | City of Edinburgh | | Electoral ward | Leith Walk | | Westminster constituency | Edinburgh North and Leith | | Delivery location | Not specified | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | WIRE MEDIA | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services ## Release History - 1 Aug 2022 at 15:27 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/c17e0ebd-27ab-40fa-8175-b94b2d4c6c38 - 31 Jan 2020 at 14:55 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/44576805-830c-47f8-8de3-339ca69b450b - 28 Jan 2020 at 09:23 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/44576805-830c-47f8-8de3-339ca69b450b - 24 Jan 2020 at 11:57 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/44576805-830c-47f8-8de3-339ca69b450b - 21 Jan 2020 at 16:32 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/44576805-830c-47f8-8de3-339ca69b450b - 13 Jan 2020 at 16:13 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/44576805-830c-47f8-8de3-339ca69b450b ## Documents - https://www.contractsfinder.service.gov.uk/Notice/c17e0ebd-27ab-40fa-8175-b94b2d4c6c38 1st August 2022 - Awarded contract notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/44576805-830c-47f8-8de3-339ca69b450b 31st January 2020 - Opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/06d39f33-eb15-44d8-890d-1dbaeef24cb1 Seafish Invitation to Tender - https://www.seafish.org/article/tenders Seafish Tender - https://www.contractsfinder.service.gov.uk/Notice/Attachment/e385525b-df6f-4f7a-8a6f-bcce0900667a Q&A as at 21.01.20 - https://www.contractsfinder.service.gov.uk/Notice/Attachment/32378515-4e87-46fa-bc47-5e5aa7d88f67 Q&A as at 24.01.20 - https://www.contractsfinder.service.gov.uk/Notice/Attachment/28a23c6e-89f9-4037-b621-fc44570cd8b5 Q&A as at 27.01.20 - https://www.contractsfinder.service.gov.uk/Notice/Attachment/42f75545-2925-414c-a9bf-972c2a144bef Q&A as at 29.01.20 ## Notice URLs - http://www.seafish.org ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-3fa415eb-9190-4235-81b2-6a37821cc38f. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-3fa415eb-9190-4235-81b2-6a37821cc38f.json.