---
title: "SLaMST21 - P164 Social Media Strategy"
ocid: "ocds-b5fd17-3fdf05dd-1c40-4f5c-be47-b982a44de579"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-3fdf05dd-1c40-4f5c-be47-b982a44de579"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-3fdf05dd-1c40-4f5c-be47-b982a44de579.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-3fdf05dd-1c40-4f5c-be47-b982a44de579.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "SOUTH LONDON AND MAUDSLEY NHS FOUNDATION TRUST"
published: "2021-10-27"
---

# SLaMST21 - P164 Social Media Strategy

Buyer: SOUTH LONDON AND MAUDSLEY NHS FOUNDATION TRUST  
Current stage: Tender  
OCID: ocds-b5fd17-3fdf05dd-1c40-4f5c-be47-b982a44de579

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## Summary

The South London and Maudsley NHS Foundation Trust is currently seeking proposals for the "SLaMST21 - P164 Social Media Strategy" initiative, aimed at enhancing their engagement through various social media channels. This procurement process falls under the services category, specifically within advertising and marketing services. The tender was published on 27 October 2021, with a contract period commencing on 24 November 2021 and concluding on 31 March 2022. The procurement is being conducted using an open procedure below threshold, with a budget of £17,500 allocated for this project. The delivery location for the project is in London, with a tender submission deadline that has already passed on 15 October 2021.

This tender presents an excellent opportunity for small to medium-sized enterprises (SMEs) specialising in marketing and social media strategy to engage with the NHS sector. Companies that can demonstrate innovative approaches to social media engagement and strategic resource allocation will find this tender particularly relevant. Given the Trust's focus on maximising brand awareness and outreach, businesses with experience in developing tailored social media strategies or those with a strong understanding of public health communications will be well-suited to compete and potentially secure this contract.

## Notice

We have a large range of audiences from members of the public looking for help and information, people who are using our services (locally and nationally), community and political stakeholders, and our partners in the health sector. We want to know which of these audiences we should be trying to reach and engage through our social media channels and the differences in approach to each. To date our social media channels have grown organically, without a strategic direction. We want to maximise the use of social media to raise brand awareness and engage our community. We are not a big team and have limited resources. The strategy needs to make pragmatic recommendations about where we focus our resources and be sustainable. We want to be following current best practice for our channels and identify future growth opportunities. We are about to start a new partnership with YouTube and King's. We want to maximise this opportunity and find a way to sustainably use the platform with our resource constraints. As well as our core corporate channels, several other teams and partners associated with us have their own social media presences. The strategy needs to consider how we can bring these channels closer together.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/2c44edf8-b927-4e7e-83c8-9cba79c85f30 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 27 Oct 2021 |
| Submission deadline | 15 Oct 2021 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 24 Nov 2021 - 31 Mar 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £17,500 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SOUTH LONDON AND MAUDSLEY NHS FOUNDATION TRUST |
| Locality | LONDON |
| Post town | South East London |
| Postcode | SE1 4YB |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI44 Lewisham and Southwark |
| Local authority | Southwark |
| Electoral ward | Chaucer |
| Westminster constituency | Bermondsey and Old Southwark |
| Delivery location | TLI London |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 27 Oct 2021 at 16:43 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/2c44edf8-b927-4e7e-83c8-9cba79c85f30

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/2c44edf8-b927-4e7e-83c8-9cba79c85f30
  27th October 2021 - Opportunity notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-3fdf05dd-1c40-4f5c-be47-b982a44de579. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-3fdf05dd-1c40-4f5c-be47-b982a44de579.json.