---
title: "PS25277 - Nudging installers to promote consumer uptake of heat pumps - RAF030/2526"
ocid: "ocds-b5fd17-405d5002-7c0a-4a0c-a383-f01cfd63b712"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-405d5002-7c0a-4a0c-a383-f01cfd63b712"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-405d5002-7c0a-4a0c-a383-f01cfd63b712.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-405d5002-7c0a-4a0c-a383-f01cfd63b712.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DESNZ"
published: "2025-12-16"
---

# PS25277 - Nudging installers to promote consumer uptake of heat pumps - RAF030/2526

Buyer: DESNZ  
Current stage: Award  
OCID: ocds-b5fd17-405d5002-7c0a-4a0c-a383-f01cfd63b712

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## Summary

The Department for Energy Security and Net Zero (DESNZ) has concluded an award process for the tender titled "PS25277 - Nudging installers to promote consumer uptake of heat pumps - RAF030/2526". This procurement, classified under Research services, was conducted using a selective method through a call-off from a framework agreement. It took place in London, United Kingdom, and the competitive procurement exercise ended on 4th November 2025, with the contract running from 2nd December 2025 to 31st March 2026. The awarded contract, valued at £58,091 GBP, was announced on 10th December 2025, and involves IPSOS (Market Research) Ltd as the supplier.

This tender presents opportunities for businesses specialising in behavioural science and market research, particularly those with expertise in promoting energy efficient installations. The project aims to encourage consumer uptake of heat pumps, suggesting potential growth for companies that focus on sustainability and energy efficiency initiatives. Small and medium-sized enterprises (SMEs) in the London area would be well-suited to compete for similar future contracts, given the procurement's emphasis on innovative solutions within the Behavioural Science Framework Lot 3.

## Notice

***** THIS IS AN AWARD NOTICE, NOT A CALL FOR COMPETITION ***** This procurement is being concluded following a competitive procurement exercise. DESNZ had a requirement for the provision of Nudging installers to promote consumer uptake of heat pumps - RAF002/2526 via Behavioural Science Framework Lot 3.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/78a2902b-5a3c-4f64-8d17-d08d0743f96b |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 Dec 2025 |
| Submission deadline | 4 Nov 2025 |
| Future notice date | Not specified |
| Award date | 3 Dec 2025 |
| Contract period | 2 Dec 2025 - 31 Mar 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £58,091 |
| Lots value | Not specified |
| Awards value | £58,091 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DESNZ |
| Locality | SWINDON |
| Post town | Swindon |
| Postcode | SN2 1FF |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK7 Gloucestershire and Wiltshire |
| ITL 3 | TLK71 Swindon |
| Local authority | Swindon |
| Electoral ward | Rodbourne Cheney |
| Westminster constituency | Swindon North |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | IPSOS (MARKET RESEARCH |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73110000 - Research services

## Release History

- 16 Dec 2025 at 16:54 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/78a2902b-5a3c-4f64-8d17-d08d0743f96b
- 10 Dec 2025 at 10:30 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/78a2902b-5a3c-4f64-8d17-d08d0743f96b

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/78a2902b-5a3c-4f64-8d17-d08d0743f96b
  16th December 2025 - Awarded contract notice on Contracts Finder

## Provenance

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