--- title: "Great Food & Drink Campaign (US & China)" ocid: "ocds-b5fd17-405dbde0-965e-4f8a-815d-b01fc15b9630" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-405dbde0-965e-4f8a-815d-b01fc15b9630" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-405dbde0-965e-4f8a-815d-b01fc15b9630.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-405dbde0-965e-4f8a-815d-b01fc15b9630.json" source: "Contracts Finder" current_stage: "Award" buyer: "Department for Environment, Food & Rural Affairs (Defra)" published: "2026-08-21" --- # Great Food & Drink Campaign (US & China) Buyer: Department for Environment, Food & Rural Affairs (Defra) Current stage: Award OCID: ocds-b5fd17-405dbde0-965e-4f8a-815d-b01fc15b9630 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-405dbde0-965e-4f8a-815d-b01fc15b9630) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-405dbde0-965e-4f8a-815d-b01fc15b9630.json) ## Summary The Department for Environment, Food & Rural Affairs (Defra) procured marketing services for the Great Food & Drink Campaign, focused on the United States and China. The requirement covers campaign activity promoting British food and drink, with delivery across the United Kingdom, Europe, the Channel Islands, the Isle of Man, British Overseas Territories and the rest of the world. The procurement is categorised as marketing services. Defra is the buying organisation and the requirement is a services contract rather than goods or construction work. The named campaign focus means relevant suppliers are agencies with international food and drink marketing capability, particularly experience developing and delivering campaigns aimed at audiences in the United States and China. The procurement is complete and was awarded to Four Communications Limited. The award date was 17 August 2026. The awarded value is £1,250,000, and the contract runs from 12 August 2026 to 11 August 2028. Bids closed on 11 June 2026 at 5pm. The route was a selective call-off from a dynamic purchasing system, rather than an open standalone tender. The published procurement value and award value are both £1,250,000. The contract covers one campaign requirement, with no separate lot awards reported. The process was marked as suitable for neither small and medium-sized enterprises nor voluntary, community and social enterprises. The outcome is an active award under a completed procurement. This award demonstrates demand from Defra for substantial, internationally focused food and drink marketing capability. A credible future competitor would need to combine strategic campaign planning, creative development, communications and delivery across multiple territories, with particular understanding of audiences and media in the United States and China. The supplier would also need the capacity to coordinate activity across the United Kingdom, Europe, the Channel Islands, the Isle of Man, British Overseas Territories and wider international markets. The buyer’s use of a dynamic purchasing system and selective call-off indicates that suppliers need to qualify for the relevant purchasing route before competing for similar requirements. The stated SME and VCSE suitability settings point towards an established agency with the resources, international reach and specialist sector experience to deliver a major government campaign. ## Notice Great Food & Drink Campaign (US & China) ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/268e3d3a-d0d0-4ab6-960c-d598998b2d65 | | Notice type | Award Notice | | Procurement type | Dynamic | | Procurement category | Services | | Procurement method | Selective | | Procurement method details | Call-off from a dynamic purchasing system | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Award | ## Dates | Field | Value | | --- | --- | | Publication date | 21 Aug 2026 | | Submission deadline | 11 Jun 2026 | | Future notice date | Not specified | | Award date | 17 Aug 2026 | | Contract period | 12 Aug 2026 - 11 Aug 2028 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £1,250,000 | | Lots value | Not specified | | Awards value | £1,250,000 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | Department for Environment, Food & Rural Affairs (Defra) | | Locality | LONDON | | Postcode area | South West London | | Postcode | SW1P 4DF | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI3 Inner London - West | | ITL 3 | TLI35 Westminster and City of London | | Local authority | Westminster | | Electoral ward | St James's | | Westminster constituency | Cities of London and Westminster | | Delivery location | Not specified | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | Four Communications Limited | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79342000 - Marketing services ## Release History - 21 Aug 2026 at 16:27 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/268e3d3a-d0d0-4ab6-960c-d598998b2d65 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/268e3d3a-d0d0-4ab6-960c-d598998b2d65 21st August 2026 - Awarded contract notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/e9fc4686-358e-4f83-840c-41a7d3f3a30d GBF&DUS&CContract_Redacted ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-405dbde0-965e-4f8a-815d-b01fc15b9630. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-405dbde0-965e-4f8a-815d-b01fc15b9630.json.