---
title: "S30004 Influencing the uptake of in-vehicle safety technologies and quantifying impacts"
ocid: "ocds-b5fd17-406651bb-d958-4b6d-9b0a-93b8e1aedeb4"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-406651bb-d958-4b6d-9b0a-93b8e1aedeb4"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-406651bb-d958-4b6d-9b0a-93b8e1aedeb4.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-406651bb-d958-4b6d-9b0a-93b8e1aedeb4.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "NATIONAL HIGHWAYS"
published: "2025-10-08"
---

# S30004 Influencing the uptake of in-vehicle safety technologies and quantifying impacts

Buyer: NATIONAL HIGHWAYS  
Current stage: Award  
OCID: ocds-b5fd17-406651bb-d958-4b6d-9b0a-93b8e1aedeb4

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-406651bb-d958-4b6d-9b0a-93b8e1aedeb4)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-406651bb-d958-4b6d-9b0a-93b8e1aedeb4.json)

## Summary

The procurement process, now at the award stage, was initiated by National Highways for the project titled "S30004 Influencing the uptake of in-vehicle safety technologies and quantifying impacts". This project falls under the industry category of development consultancy services (CPV Code: 73220000) and is aimed at examining and influencing the use of in-vehicle safety technologies. The contract spans from 7th October 2025 to 31st March 2026, with the tender concluded on 4th September 2025. The procurement method utilised was selective, specifically a call-off from a framework agreement. The contract, valued at £84,757.37, is intended to be executed across multiple locations including the United Kingdom, British Overseas Territories, Channel Islands, Isle of Man, Europe, and the rest of the world.

This tender offers significant opportunities for businesses in the consultancy sector, particularly those capable of contributing towards safety technology uptake and its subsequent impacts analysis. Small and medium-sized enterprises may find this procurement appealing due to the suitability emphasis on SMEs, although the contract was awarded to the large-scale Atkins Jacobs Joint Venture. Companies with expertise in technology assessment, user behaviour analysis, and policy strategy will be well-positioned to compete in similar future opportunities. The focus on evidence-based recommendations for policy interventions presents an avenue for businesses to influence pivotal safety outcome models and thereby contribute to transport safety enhancements on a large scale.

## Notice

This project aims to address these challenges: Aim (1) Quantify the performance of vehicle safety technologies "in the field" (i.e. as close as possible to actual, not ideal or "perfect use") and forecast KPI1 trends under different scenarios for input to (1) an updated RTZH model and (2) a future Safety Outcome Model to inform more accurate target setting. Aim (2) Deliver practical evidence-based recommendations for interventions that National Highways can use to influence uptake of in-vehicle technologies that will make the biggest difference to KSI outcomes on the SRN; These aims will be achieved via the delivery of two work packages (not including the inception/mobilisation phase which is also outlined in the description of service) - Work Package 1 - Trends in technology uptake and safety outcomes - Work Package 2 - User segmentation, influences and policy levers. The Road to Zero Harm project and Safety Outcome Model projects identified gaps in our understanding of the trends in uptake and impacts of in-vehicle safety technologies. The RTZH model relies on several assumptions about usage and effectiveness of in-vehicle safety technologies. Our confidence in the validity of these assumptions is low because: - Recent press coverage indicates usage may be overestimated due to issues affecting user acceptance (e.g. people turning off lane keep assist because they perceive it as annoying and potentially dangerous - https://www.brake.org.uk/get-involved/take-action/mybrake/knowledge-centre/reports/vehicle-safety-systems-and-the-future-of-driving). - The effectiveness estimates were also based on effects estimated for whole of England (not just SRN) as part of the work to develop the GSR legislation for Europe (which is now quite old and doesn't allow for differentiating effects by road features, traffic mix and speeds). - Lack of trend data on the uptake and usage of these technologies also prevented us including in-vehicle safety technology in the Safety Outcome model.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/76bc6c1e-0aea-46f4-8f8b-6ab92a606d76 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 8 Oct 2025 |
| Submission deadline | 4 Sep 2025 |
| Future notice date | Not specified |
| Award date | 3 Sep 2025 |
| Contract period | 6 Oct 2025 - 31 Mar 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £150,000 |
| Lots value | Not specified |
| Awards value | £84,757 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NATIONAL HIGHWAYS |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B4 6GA |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ATKINS JACOBS JOINT VENTURE |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73220000 - Development consultancy services

## Release History

- 8 Oct 2025 at 10:23 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/76bc6c1e-0aea-46f4-8f8b-6ab92a606d76

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/76bc6c1e-0aea-46f4-8f8b-6ab92a606d76
  8th October 2025 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://www.brake.org.uk/get-involved/take-action/mybrake/knowledge-centre/reports/vehicle-safety-systems-and-the-future-of-driving

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-406651bb-d958-4b6d-9b0a-93b8e1aedeb4. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-406651bb-d958-4b6d-9b0a-93b8e1aedeb4.json.