---
title: "Campaign Tracking Services"
ocid: "ocds-b5fd17-40a832a6-87e3-4796-9b6f-e128cda4045f"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-40a832a6-87e3-4796-9b6f-e128cda4045f"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-40a832a6-87e3-4796-9b6f-e128cda4045f.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-40a832a6-87e3-4796-9b6f-e128cda4045f.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "FCA"
published: "2026-08-13"
---

# Campaign Tracking Services

Buyer: FCA  
Current stage: Award  
OCID: ocds-b5fd17-40a832a6-87e3-4796-9b6f-e128cda4045f

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## Summary

The Financial Conduct Authority (FCA) procured campaign tracking services to measure the performance of its marketing campaigns. The requirement covers FCA activity including InvestSmart, Firm Checker and Motor Finance, and is classified as market research services. Work is delivered in London, including at the FCA’s office at 12 Endeavour Square, E20 1JN. The service is relevant to market research agencies, campaign measurement specialists and organisations that can design, manage and report tracking research for public-facing financial services campaigns. The requirement concerns performance monitoring and insight rather than the delivery of advertising or broader marketing activity. It is a services contract for the FCA as the buying organisation.

The procurement has been awarded and is complete. FCA selected IPSOS MORI UK LTD on 5 May 2026 for £1,094,076 including the awarded value. The estimated procurement range was £863,724 to £1,094,076, in each case in GBP. The contract period runs from 6 July 2026 to 5 July 2030. It was a selective procedure, conducted as a call-off from a framework agreement, with the tender submission deadline on 22 April 2026 at 12:00. The award was active and related to a single campaign tracking services requirement. The procurement was evaluated through the framework call-off process. The FCA recorded the opportunity as unsuitable for SMEs and voluntary, community or social enterprises.

This award demonstrates sustained FCA demand for structured measurement of marketing campaign performance across financial services topics. Competitors considering comparable work for the FCA would need credible market research capability, campaign tracking expertise and the capacity to monitor several named campaigns within one service. They would need to turn campaign activity into reliable performance evidence and provide insight that supports the FCA’s public-facing work. Experience across financial products or regulated communications would help a supplier understand campaigns such as InvestSmart, Firm Checker and Motor Finance, while the four-year requirement indicates the need for dependable delivery and continuity. The route to market is also significant: comparable suppliers would need access to, or a position on, the relevant framework agreement to pursue a future call-off on similar terms.

## Notice

Tracking for the performance of FCA marketing campaign activity, including but not limited to, InvestSmart, Firm Checker and Motor Finance.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/8db994a3-de58-49f1-b96f-64b9cc582904 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 13 Aug 2026 |
| Submission deadline | 22 Apr 2026 |
| Future notice date | Not specified |
| Award date | 5 May 2026 |
| Contract period | 6 Jul 2026 - 5 Jul 2030 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1,094,076 |
| Lots value | Not specified |
| Awards value | £1,094,076 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | FCA |
| Locality | LONDON |
| Postcode area | East London |
| Postcode | E20 1JN |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI41 Hackney and Newham |
| Local authority | Newham |
| Electoral ward | Stratford Olympic Park |
| Westminster constituency | Stratford and Bow |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | IPSOS MORI UK LTD |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 13 Aug 2026 at 14:26 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/8db994a3-de58-49f1-b96f-64b9cc582904

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/8db994a3-de58-49f1-b96f-64b9cc582904
  13th August 2026 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-40a832a6-87e3-4796-9b6f-e128cda4045f. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-40a832a6-87e3-4796-9b6f-e128cda4045f.json.