---
title: "Behavioural Insights: Direct Award via Crown Commercial Service Framework RM3742 (Behavioural Insights Consulting and Research)"
ocid: "ocds-b5fd17-40ae9f04-5028-49fe-8e64-c804ebafdb3a"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-40ae9f04-5028-49fe-8e64-c804ebafdb3a"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-40ae9f04-5028-49fe-8e64-c804ebafdb3a.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-40ae9f04-5028-49fe-8e64-c804ebafdb3a.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "NHS COMMISSIONING BOARD"
published: "2017-06-27"
---

# Behavioural Insights: Direct Award via Crown Commercial Service Framework RM3742 (Behavioural Insights Consulting and Research)

Buyer: NHS COMMISSIONING BOARD  
Current stage: Award  
OCID: ocds-b5fd17-40ae9f04-5028-49fe-8e64-c804ebafdb3a

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## Summary

The NHS Commissioning Board has initiated a procurement process titled "Behavioural Insights: Direct Award via Crown Commercial Service Framework RM3742 (Behavioural Insights Consulting and Research)." This project, located in Leeds, aims to implement behavioural insights into the NHS 111 telephony service to improve adherence to advice given by clinical call handlers. The procurement is at the Award stage, having been completed on 16 June 2017, with a contract period spanning from 19 June 2017 to 31 December 2017. The direct procurement method has been employed with a total contract value of £140,702 for consultancy services within the technical analysis sector.

This tender presents a growth opportunity for businesses specialising in behavioural insights, consultancy services, or technical research, particularly those capable of undertaking analytical studies and developing evidence-based recommendations. Small and medium-sized enterprises (SMEs) in related fields may find themselves well-positioned to compete, given the nature of the project that involves understanding and enhancing the effectiveness of telephony services in healthcare settings.

## Notice

Behavioural Insights Team Limited will undertake a Study that will introduce behavioural insights in to the NHS 111 telephony service. This will be undertaken by varying the script used by clinical call handlers to improve adherence to advice. This study will enable Behavioural Insights Team Limited to provide the Customer with insight and suggestions for evidence-based changes to scripts that could be used to improve adherence to advice not to attend Accident and Emergency, and reduce costs. The Study will be undertaken in two stages: Stage 1: An analysis/exploratory stage where call recordings would be used to identify call handlers and phrases that were particularly effective in ensuring adherence to advice; and Stage 2: A trial stage, where different variations to the clinical script are introduced within a randomised controlled trail (RCT), to see what is the most effective. Outputs would include a rapid evidence review; synthesis of findings at each stage of the research study; and a final report including recommendations. Aim/Objectives: To measure the impact of changes to 111 scripts or protocols, informed by behavioural insights. The aim of any intervention will be to reduce downstream demand on higher acuity services (A&E and potentially 999) after contact with 111. Work Packages: Behavioural Insights Team Limited have proposed that there are three stages to this project: Stage 1: Analysis Stage 2: Solutions; and Stage 3: Testing. Behavioural Insights Team Limited will be appointed on a Direct Award basis through the Crown Commercial Service Behavioural Insights Consulting and Research (RM3742) Framework Agreement. Behavioural Insights Team Limited are the sole supplier on this framework and therefore a Direct Award is permitted under the Procurement Contract Regulations. Additional information: A copy of the redacted Direct Award Call-Off contract agreed will be uploaded in due course.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/a07793d6-cb06-4154-b5b6-d0837fbd88e6 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Direct award |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 27 Jun 2017 |
| Submission deadline | 12 Jun 2017 |
| Future notice date | Not specified |
| Award date | 15 Jun 2017 |
| Contract period | 18 Jun 2017 - 31 Dec 2017 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £140,702 |
| Lots value | Not specified |
| Awards value | £140,702 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NHS COMMISSIONING BOARD |
| Locality | LEEDS |
| Post town | Leeds |
| Postcode | LS2 7UE |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE4 West Yorkshire |
| ITL 3 | TLE42 Leeds |
| Local authority | Leeds |
| Electoral ward | Little London & Woodhouse |
| Westminster constituency | Leeds Central and Headingley |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BEHAVIOURAL INSIGHTS TEAM |

## CPV Codes

### Divisions

- 71 - Architectural, construction, engineering and inspection services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 71621000 - Technical analysis or consultancy services
- 79410000 - Business and management consultancy services

## Release History

- 27 Jun 2017 at 14:50 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/a07793d6-cb06-4154-b5b6-d0837fbd88e6

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/a07793d6-cb06-4154-b5b6-d0837fbd88e6
  27th June 2017 - Awarded contract notice on Contracts Finder

## Provenance

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