---
title: "2022-602 US Dairy tender"
ocid: "ocds-b5fd17-40fcd771-27ab-45f7-8acc-0d1fa8698115"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-40fcd771-27ab-45f7-8acc-0d1fa8698115"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-40fcd771-27ab-45f7-8acc-0d1fa8698115.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-40fcd771-27ab-45f7-8acc-0d1fa8698115.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "AHDB"
published: "2023-04-28"
---

# 2022-602 US Dairy tender

Buyer: AHDB  
Current stage: Tender  
OCID: ocds-b5fd17-40fcd771-27ab-45f7-8acc-0d1fa8698115

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## Summary

The Agriculture and Horticulture Development Board (AHDB) has issued a tender titled "2022-602 US Dairy tender" for marketing services in the United Kingdom. The procurement aims to select a supplier for an AHDB In-Market Representative for the USA, focusing on promoting British dairy products. The tender has a contract value of £210,000 and a tender deadline of 22nd May 2023. The procurement method is an open procedure, with the contract period set to begin on 30th June 2023.

This tender presents an opportunity for businesses in the marketing services industry, especially those with expertise in promoting agricultural products. Small and medium-sized enterprises (SMEs) are eligible to compete for this contract. Businesses located in the US or having a commercial office there are preferred. AHDB, as the buying organisation, requires a supplier with English-speaking representatives capable of implementing effective market growth strategies in the USA.

## Notice

AHDB intend to procure a Contract to a successful Supplier for the provision of an "AHDB In-Market Representative for USA (covering Dairy products)". The successful supplier will be required to deliver an agreed strategy, including delivering agreed promotions and events, an online and social media channel strategy, and connections and networking with potential customers and exporters for British Dairy. These products will be from England, Wales and Scotland. The aim is to increase awareness to help drive value and volume sales, as well as ensuring value for money for levy payers is provided. AHDB require an English-speaking representative who must have the expertise and experience to identify the right priority market segments, along with the ability to devise the best local strategy to support and achieve effective market growth. It is preferred that the supplier is based or has a commercial office in the US. "The procurement documents are available for unrestricted and full direct access, free of charge, at https://defra-family.force.com/s/Welcome Any questions, requests to participate or tender submissions must be submitted electronically via this portal."

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/67eb2625-ed46-4520-9a4e-248faba2c422 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (above threshold) |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Apr 2023 |
| Submission deadline | 22 May 2023 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 29 Jun 2023 - 29 Jun 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £210,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | AHDB |
| Locality | COVENTRY |
| Post town | Coventry |
| Postcode | CV3 4PE |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | TLG West Midlands (England) |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 28 Apr 2023 at 08:23 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/67eb2625-ed46-4520-9a4e-248faba2c422

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/67eb2625-ed46-4520-9a4e-248faba2c422
  28th April 2023 - Opportunity notice on Contracts Finder

## Notice URLs

- https://defra-family.force.com/s/Welcome

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-40fcd771-27ab-45f7-8acc-0d1fa8698115. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-40fcd771-27ab-45f7-8acc-0d1fa8698115.json.