--- title: "WWF-UK PHILANTHROPY TEAM PR/MEDIA BRIEF FOR 2030 CIRCLE" ocid: "ocds-b5fd17-410e18c4-2231-48ad-89ed-bd5d03fbc3bb" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-410e18c4-2231-48ad-89ed-bd5d03fbc3bb" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-410e18c4-2231-48ad-89ed-bd5d03fbc3bb.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-410e18c4-2231-48ad-89ed-bd5d03fbc3bb.json" source: "Contracts Finder" current_stage: "Tender" buyer: "WWF-UK (WORLD WIDE FUND FOR NATURE) TRADING LIMITED" published: "2022-07-28" --- # WWF-UK PHILANTHROPY TEAM PR/MEDIA BRIEF FOR 2030 CIRCLE Buyer: WWF-UK (WORLD WIDE FUND FOR NATURE) TRADING LIMITED Current stage: Tender OCID: ocds-b5fd17-410e18c4-2231-48ad-89ed-bd5d03fbc3bb [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-410e18c4-2231-48ad-89ed-bd5d03fbc3bb) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-410e18c4-2231-48ad-89ed-bd5d03fbc3bb.json) ## Summary The WWF-UK (World Wide Fund for Nature) Trading Limited is seeking proposals for a PR/Media strategy to support its 2030 Circle initiative through a competitive tender. This procurement, classified under public relations services, is currently in the tender stage, with submissions due by 22 August 2022. The contract is valued at £15,000 and will commence on 5 September 2022, lasting until 5 September 2023. The buying organisation is located in Woking, England, and the procurement method is an open procedure below the threshold. This tender presents significant opportunities for PR and marketing agencies with a focus on high-net-worth individuals and philanthropic sectors. Companies specialising in public relations management and consultancy services, especially those experienced in creating strategic communications aimed at affluent audiences, would be particularly well-suited to submit bids. The successful agency will not only contribute to driving visibility and engagement for the 2030 Circle but will also have the chance to showcase their expertise and case studies aimed at HNW philanthropists and business leaders. ## Notice We are looking to work with a PR/marketing agency with experience of working with HNWs and Philanthropists to act as an adviser and help us test and deliver a marketing strategy via paid media as an acquisition tool to drive the 2030 Circle's growth rate over 12 months. We believe this approach will help create a fertile ground for direct approaches, communications, and events as a result of increased visibility in our key audience. (Please click on the linked document to find out more on 2030 Cicle) Our target audience would be HNW Philanthropists (those embarking on an enviro philanthropy journey), wealth/philanthropy advisors, and business and finance leaders/executives, board members, investors, financial institutions, senior sustainability/CSR professionals. We are seeking an agency with experience of working with HNWs and Philanthropists to advise on the best approach and strategy for paid media/PR as an external Acquisition Tool to drive the 2030 Circle's growth rate. This could involve editorial and advertorial opportunities, both print and digital, and on social channels such as LinkedIn. Any strategy would need to emphasise a feeling of community and demonstrate strength in the collective. Expected deliverables We would like any proposed tactics and strategy to feature a clear set of deliverables and rationale, such as: research and interviews; profiles; types of PR pitches and suggested content/topics e.g. banner ads/op-eds/blog posts; suggested influencers; and a timeline of activity over the next 12 months. Please also supply some previous case studies of working on strategies aimed at HNW audiences. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/471aed31-ac1e-4416-ad86-24c705d95f1e | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME, VCSE | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 28 Jul 2022 | | Submission deadline | 22 Aug 2022 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 4 Sep 2022 - 5 Sep 2023 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £15,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | WWF-UK (WORLD WIDE FUND FOR NATURE) TRADING LIMITED | | Locality | WOKING | | Post town | Guildford | | Postcode | GU21 4LL | | Country | England | | ITL 1 | TLJ South East (England) | | ITL 2 | TLJ2 Surrey, East and West Sussex | | ITL 3 | TLJ25 West Surrey | | Local authority | Woking | | Electoral ward | Horsell | | Westminster constituency | Woking | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79416000 - Public relations services - 79416100 - Public relations management services - 79416200 - Public relations consultancy services ## Release History - 28 Jul 2022 at 10:31 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/471aed31-ac1e-4416-ad86-24c705d95f1e ## Documents - https://www.contractsfinder.service.gov.uk/Notice/471aed31-ac1e-4416-ad86-24c705d95f1e 28th July 2022 - Opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/f03fd218-ba6b-41b6-a78f-65ed77f355bb - https://www.contractsfinder.service.gov.uk/Notice/Attachment/64f61c52-ed1e-4a5c-bb06-826f7278855f ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-410e18c4-2231-48ad-89ed-bd5d03fbc3bb. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-410e18c4-2231-48ad-89ed-bd5d03fbc3bb.json.