---
title: "Google Analytics contract 2"
ocid: "ocds-b5fd17-4126ac71-495e-43cc-a10c-abe06afcd939"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-4126ac71-495e-43cc-a10c-abe06afcd939"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-4126ac71-495e-43cc-a10c-abe06afcd939.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-4126ac71-495e-43cc-a10c-abe06afcd939.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS"
published: "2026-06-15"
---

# Google Analytics contract 2

Buyer: DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS  
Current stage: Award  
OCID: ocds-b5fd17-4126ac71-495e-43cc-a10c-abe06afcd939

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-4126ac71-495e-43cc-a10c-abe06afcd939)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-4126ac71-495e-43cc-a10c-abe06afcd939.json)

## Summary

The procurement process for the "Google Analytics contract 2" has been completed with the Department for Environment, Food & Rural Affairs (Defra) acting as the buying organisation. This contract falls under the IT services industry category, which includes consulting, software development, the Internet, and support. The procurement method was selective, utilising a call-off from a framework agreement. This process reached the Award stage, with the contract awarded to Transform UK Consulting Ltd on 10th June 2026. The contract period extends from 10th June 2026 to 9th December 2026, with a total value of £200,000. While the delivery covers multiple regions, including the British Overseas Territories, Channel Islands, Europe, Isle of Man, the rest of the world, and the United Kingdom, the contract is centrally managed from Defra's London office.

This tender presents substantial opportunities for businesses in the IT services sector, particularly those experienced in public sector contracts that involve analytics and software development. Businesses that can offer innovative solutions and demonstrate expertise in the required IT services are well-suited to compete effectively in such tenders. While the procurement method is via a call-off from a framework agreement, indicating pre-selection of suppliers, companies engaged with framework agreements will find lucrative opportunities for expanding their engagement with government entities. Although it was not targeted towards SMEs or VCSEs specifically, larger entities with a similar operational scale and scope as Transform UK Consulting Ltd are likely best positioned to maximise growth through contracts of this nature.

## Notice

Google Analytics contract 2

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/a69a42fe-60ec-4273-8551-909cf34d8669 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 15 Jun 2026 |
| Submission deadline | 20 May 2026 |
| Future notice date | Not specified |
| Award date | 9 Jun 2026 |
| Contract period | 9 Jun 2026 - 9 Dec 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £200,000 |
| Lots value | Not specified |
| Awards value | £200,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 3JR |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | TRANSFORM UK CONSULTING |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72000000 - IT services: consulting, software development, Internet and support

## Release History

- 15 Jun 2026 at 11:11 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/a69a42fe-60ec-4273-8551-909cf34d8669

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/a69a42fe-60ec-4273-8551-909cf34d8669
  15th June 2026 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/26ed2e6a-ceb0-459b-a6da-c49ce146b92f
  GCloud-14-Lot 3 Call-Off-Contract-v5.0 - Google Analytics 2026 - V2 (Redacted)

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-4126ac71-495e-43cc-a10c-abe06afcd939. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-4126ac71-495e-43cc-a10c-abe06afcd939.json.