---
title: "Children's online passive measurement - recruitment, analysis and results"
ocid: "ocds-b5fd17-416005b8-f18c-4e31-a7ca-f265aa71c8d4"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-416005b8-f18c-4e31-a7ca-f265aa71c8d4"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-416005b8-f18c-4e31-a7ca-f265aa71c8d4.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-416005b8-f18c-4e31-a7ca-f265aa71c8d4.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "OFCOM"
published: "2024-10-10"
---

# Children's online passive measurement - recruitment, analysis and results

Buyer: OFCOM  
Current stage: Award  
OCID: ocds-b5fd17-416005b8-f18c-4e31-a7ca-f265aa71c8d4

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## Summary

OFCOM has completed the procurement process for a project titled “Children's online passive measurement - recruitment, analysis and results.” This project falls under the industry category of market research services and is aimed at measuring UK children's use of websites and apps across various devices such as smartphones, tablets, and computers. The project is located in London, United Kingdom, with the delivery address bearing the postal code SE1 9HA. The procurement was carried out using a Direct Award under the Market Research Framework. The tender period concluded on the 17th of September 2024, with the contract period starting on the 23rd of September 2024 and ending on the 19th of September 2028. The total contract value is £629,800.

This tender represents significant opportunities for businesses specialising in market research, particularly those with expertise in digital and online behaviour analysis. Companies that are small and medium-sized enterprises (SMEs) or voluntary, community, and social enterprises (VCSEs) are encouraged to compete, as the procurement is marked suitable for these entities. The scope of work involves recruiting a robust and diverse sample of UK children for online behaviour monitoring and delivering comprehensive analysis through data dashboards, bespoke charts, and interactive workshops. Such a project provides ample opportunities for businesses to demonstrate their analytical capabilities and establish long-term collaborations with OFCOM.

## Notice

Measure UK children's (aged 8-14) use of websites and apps across smartphones, tablets and computers. To achieve this, we require a robust sample (c.700) of UK children's online behaviour to be monitored for a minimum of 4 weeks consecutively via the devices they mainly access the internet on. The sample must include children from a range of backgrounds (age, gender, socio-economic group, region/nation, ethnic group and disability/long-term limiting health condition) so we are able to report on demographic segments. Deliverables will include a data dashboard, bespoke charts and tables, a 1-hour workshop with Ofcom 'core' team and another 1-hour session with wider Ofcom colleagues to share the analysis. All deliverables need to be fully accessible.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/542aaa23-0b41-4b91-a33f-279e5cdfa1fc |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Other - Market Research Framework Direct Award |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 10 Oct 2024 |
| Submission deadline | 17 Sep 2024 |
| Future notice date | Not specified |
| Award date | 16 Sep 2024 |
| Contract period | 22 Sep 2024 - 19 Sep 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £629,800 |
| Lots value | Not specified |
| Awards value | £629,800 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | OFCOM |
| Locality | LONDON |
| Post town | South East London |
| Postcode | SE1 9HA |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI44 Lewisham and Southwark |
| Local authority | Southwark |
| Electoral ward | Borough & Bankside |
| Westminster constituency | Bermondsey and Old Southwark |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | YONDER CONSULTING |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 10 Oct 2024 at 15:29 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/542aaa23-0b41-4b91-a33f-279e5cdfa1fc

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/542aaa23-0b41-4b91-a33f-279e5cdfa1fc
  10th October 2024 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-416005b8-f18c-4e31-a7ca-f265aa71c8d4. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-416005b8-f18c-4e31-a7ca-f265aa71c8d4.json.