--- title: "WWF UK Food campaign 2022: Campaigns and advocacy consultancy" ocid: "ocds-b5fd17-416cd064-6539-40c8-9187-e192376afec8" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-416cd064-6539-40c8-9187-e192376afec8" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-416cd064-6539-40c8-9187-e192376afec8.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-416cd064-6539-40c8-9187-e192376afec8.json" source: "Contracts Finder" current_stage: "Tender" buyer: "WWF-UK (WORLD WIDE FUND FOR NATURE) TRADING LIMITED" published: "2022-02-16" --- # WWF UK Food campaign 2022: Campaigns and advocacy consultancy Buyer: WWF-UK (WORLD WIDE FUND FOR NATURE) TRADING LIMITED Current stage: Tender OCID: ocds-b5fd17-416cd064-6539-40c8-9187-e192376afec8 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-416cd064-6539-40c8-9187-e192376afec8) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-416cd064-6539-40c8-9187-e192376afec8.json) ## Summary The procurement process involves WWF-UK (World Wide Fund for Nature), which is soliciting consultancy services for its 2022 Food campaign titled "WWF UK Food campaign 2022: Campaigns and advocacy consultancy." This tender falls under the advertising campaign services category and is located in the United Kingdom. Currently, the opportunity is in the planning stage, with a crucial deadline for submitting proposals set for 12:00 midday on Friday, 4th March 2022. The contract is anticipated to commence on 14th March 2022 and will extend until 29th July 2022. The procurement is being conducted through an open procedure, suitable for SMEs and VCSEs, with an estimated value ranging between £15,000 to £25,000. This tender presents a significant opportunity for businesses specializing in campaign strategy, marketing services, and environmental consultancy. It would be especially advantageous for organisations with experience in advocacy and public engagement within the food sector. The project aims to foster public awareness about food's impact on climate change, indicating potential for growth in companies that can effectively mobilise public sentiment in support of environmental initiatives. ## Notice Following our autumn 2021 climate campaign, We Won't Forget (https://www.wwf.org.uk/climate-promises/nature), WWF-UK is now developing its campaigning strategy for 2022 and 2023. Our focus will be tackling the most urgent issues that are causing the climate to change. In the UK and around the world, the food and farming industry's reliance on intensive practices is unnecessarily destroying precious habitats and accelerating to climate change. Our Food Goal team has developed and is implementing a government and business advocacy strategy, but we believe that public pressure will be crucial in order for businesses and governments to act at the scale and speed we need. Governments and businesses both need to see consumer demand for changes in policy and practice, and there is a gap in consumer awareness of the impact of food on biodiversity loss and climate change that this campaign shall focus towards. Supported by key partners, this campaign will drive awareness with a large audience and action / mobilisation with a more targeted group to help deliver against WWF's strategic goals. This will be achieved by demonstrating public support for radical changes in our food system. WWF-UK requires a suitably experienced consultant to support the design, launch and management of this campaign and specifically: * provide strategic, campaigning and project management support * work closely with WWF-UK Communications Team to develop an impactful campaign strategy, including messaging and public CTAs for our diverse audiences * work closely with the WWF matrix team to develop this as an integrated campaign such that it can be launched in June 2022 * be a linchpin for the team providing consistent support and critical thinking. Please refer to the attached requirements document for details about the full scope and anticipated deliverable activity that this consultancy shall contribute to. Interested parties should send written proposals to Jack Lundie (Director of Campaigns and Engagement) by email to jlundie@wwf.org.uk by 12:00 Midday on Friday 4th March. Please include the following in your proposal. 1. Your proposed approach and methodology for delivering support to this cross-functional campaign. 2. Summary of relevant experience of delivering campaigns solutions, ideally relating to this sector. 3. Your proposed fees and costs (including VAT if applicable). Additional information: WWF-UK prefers to use the attached standard terms and conditions for contracting these services. Should you wish to propose revisions or alternative terms please include this with your response to this opportunity. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/3a192148-4029-47d8-afa9-edc82f728233 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME, VCSE | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 16 Feb 2022 | | Submission deadline | 4 Mar 2022 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 14 Mar 2022 - 29 Jul 2022 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £25,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | WWF-UK (WORLD WIDE FUND FOR NATURE) TRADING LIMITED | | Locality | WOKING | | Post town | Guildford | | Postcode | GU21 4LL | | Country | England | | ITL 1 | TLJ South East (England) | | ITL 2 | TLJ2 Surrey, East and West Sussex | | ITL 3 | TLJ25 West Surrey | | Local authority | Woking | | Electoral ward | Horsell | | Westminster constituency | Woking | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security - 90 - Sewage, refuse, cleaning and environmental services ### Codes - 79341400 - Advertising campaign services - 79342000 - Marketing services - 90713000 - Environmental issues consultancy services ## Release History - 16 Feb 2022 at 19:29 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/3a192148-4029-47d8-afa9-edc82f728233 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/3a192148-4029-47d8-afa9-edc82f728233 16th February 2022 - Opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/1a7dd287-5541-4fff-8e23-840cc4a60859 Food campaign consultancy support requirement - https://www.contractsfinder.service.gov.uk/Notice/Attachment/ee41e00c-383a-4623-ac02-038b83066ab9 WWF-UK Standard Terms and Conditions for contracting ## Notice URLs - http://wwf.org.uk - https://www.wwf.org.uk/climate-promises/nature ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. 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