---
title: "Surveys for Discrete Choice Experiments (DCE) [NP 309] - AWARD"
ocid: "ocds-b5fd17-41765c05-56ad-43fb-a930-7b92fb335517"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-41765c05-56ad-43fb-a930-7b92fb335517"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-41765c05-56ad-43fb-a930-7b92fb335517.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-41765c05-56ad-43fb-a930-7b92fb335517.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "HISTORIC ENGLAND"
published: "2025-08-28"
---

# Surveys for Discrete Choice Experiments (DCE) [NP 309] - AWARD

Buyer: HISTORIC ENGLAND  
Current stage: Award  
OCID: ocds-b5fd17-41765c05-56ad-43fb-a930-7b92fb335517

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## Summary

The public procurement contracting process for "Surveys for Discrete Choice Experiments (DCE) [NP 309]" has been completed, managed by Historic England. This tender falls under the industry category of "Survey services" and required an organisation to conduct surveys to understand public perceptions towards historic sites through Discrete Choice Experiments. This open procedure was awarded on 20th August 2025 to Darmax Research Limited. The project is valued at £34,000, set to span from 28th August 2025 to 31st March 2026. The surveys are to be conducted in various locations, including the British Oversea Territories, Channel Islands, Europe, Isle of Man, and the United Kingdom, with Historic England handling the subsequent data analysis and interpretation.

This tender offers significant opportunities for businesses specialised in survey services, especially those adept at conducting comprehensive public opinion research. Companies with experience in delivering large-scale and geographically diverse surveys can find this contract beneficial for enhancing their portfolio and gaining exposure in the public sector. Firms that excel in collaborative work, particularly with government entities like Historic England, and have the capability to reach and process feedback from extensive respondent bases, are well-suited to compete for such contracts in the future.

## Notice

Historic England is seeking an organisation to implement surveys for users and non-users of differing historic venues, and their modern counterparts, as part of a Discrete Choice Experiment (DCE) conducted by Historic England. A DCE is a method used to understand individuals' preferences by presenting them with alternative scenarios and asking them to choose their preferred option. The aim of the study is to understand and quantify public's perceptions towards these historic assets. The budget allocated for this tender is PS50,000 (inclusive of VAT), to receive approximately 8,000 respondents across multiple surveys. The appointed organisation's responsibility is to conduct the surveys as per the specified criteria. All subsequent responsibilities, including analysis, interpretation, and dissemination of the findings, will be undertaken by Historic England.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/13300425-135b-4a2b-aaf4-8b6c2cde8827 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Aug 2025 |
| Submission deadline | 28 Jul 2025 |
| Future notice date | Not specified |
| Award date | 19 Aug 2025 |
| Contract period | 27 Aug 2025 - 31 Mar 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £34,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | HISTORIC ENGLAND |
| Locality | WILTSHIRE |
| Post town | Swindon |
| Postcode | SN2 2EH |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK7 Gloucestershire and Wiltshire |
| ITL 3 | TLK71 Swindon |
| Local authority | Swindon |
| Electoral ward | Mannington and Western |
| Westminster constituency | Swindon South |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | DARMAX RESEARCH |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79311000 - Survey services
- 79311200 - Survey conduction services

## Release History

- 28 Aug 2025 at 10:46 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/13300425-135b-4a2b-aaf4-8b6c2cde8827

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/13300425-135b-4a2b-aaf4-8b6c2cde8827
  28th August 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-41765c05-56ad-43fb-a930-7b92fb335517. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-41765c05-56ad-43fb-a930-7b92fb335517.json.