---
title: "RBGKEW1354-Legacy Supporter Behaviour Analysis"
ocid: "ocds-b5fd17-417fad2e-d203-4c5f-93f1-5fc238a684e1"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-417fad2e-d203-4c5f-93f1-5fc238a684e1"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-417fad2e-d203-4c5f-93f1-5fc238a684e1.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-417fad2e-d203-4c5f-93f1-5fc238a684e1.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "THE BOARD OF TRUSTEES OF THE ROYAL BOTANIC GARDENS, KEW"
published: "2025-03-24"
---

# RBGKEW1354-Legacy Supporter Behaviour Analysis

Buyer: THE BOARD OF TRUSTEES OF THE ROYAL BOTANIC GARDENS, KEW  
Current stage: Award  
OCID: ocds-b5fd17-417fad2e-d203-4c5f-93f1-5fc238a684e1

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## Summary

The Board of Trustees of the Royal Botanic Gardens, Kew, has awarded a contract for the project titled "RBGKEW1354-Legacy Supporter Behaviour Analysis". This procurement falls under the industry category of database systems and research services and is located in Richmond, England. The procurement stage is at the award phase, with key dates including the tender period ending on 13th January 2025 and the contract period starting from 20th January 2025 to 19th January 2026. The contract value is £15,438 GBP, and the procurement method used was a single tender action (below threshold), which is a direct procurement process.

This tender presents a valuable opportunity for SMEs, particularly those specialising in database systems and research services, to grow their business by supporting the Legacy Giving activity at the Royal Botanic Gardens, Kew. MiExact Limited (Smee and Ford) has been awarded the contract, indicating the suitability for SMEs in this procurement process. Engaging in this contract can enhance business visibility and credibility in the industry, providing a data-based insight service that directly impacts strategic financial decisions and optimal return on investment for the buying organisation.

## Notice

This service will provide data-based insight to inform Legacy Giving activity. Without the service it will be difficult to prioritise activities and direct budget spend accordingly. The Financial risk therefore is that we misdirect funds and do not benefit from optimal ROI

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/185c7a0f-33ba-4cd1-b4d3-1ab5ce81f04c |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Single tender action (below threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 24 Mar 2025 |
| Submission deadline | 13 Jan 2025 |
| Future notice date | Not specified |
| Award date | 13 Jan 2025 |
| Contract period | 20 Jan 2025 - 19 Jan 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £15,438 |
| Lots value | Not specified |
| Awards value | £15,438 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE BOARD OF TRUSTEES OF THE ROYAL BOTANIC GARDENS, KEW |
| Locality | RICHMOND |
| Post town | Twickenham |
| Postcode | TW9 3AE |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI7 Outer London - West and North West |
| ITL 3 | TLI75 Hounslow and Richmond upon Thames |
| Local authority | Richmond upon Thames |
| Electoral ward | Kew |
| Westminster constituency | Richmond Park |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MIEXACT LIMITED (SMEE AND FORD |

## CPV Codes

### Divisions

- 48 - Software package and information systems
- 73 - Research and development services and related consultancy services

### Codes

- 48610000 - Database systems
- 73110000 - Research services

## Release History

- 24 Mar 2025 at 10:55 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/185c7a0f-33ba-4cd1-b4d3-1ab5ce81f04c

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/185c7a0f-33ba-4cd1-b4d3-1ab5ce81f04c
  24th March 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-417fad2e-d203-4c5f-93f1-5fc238a684e1. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-417fad2e-d203-4c5f-93f1-5fc238a684e1.json.