---
title: "HMRC Tax Campaign Tracking (pre-wave)"
ocid: "ocds-b5fd17-41da5673-7695-4cb0-ab87-c5a8ef26c9ee"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-41da5673-7695-4cb0-ab87-c5a8ef26c9ee"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-41da5673-7695-4cb0-ab87-c5a8ef26c9ee.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-41da5673-7695-4cb0-ab87-c5a8ef26c9ee.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "H M REVENUE & CUSTOMS"
published: "2018-09-12"
---

# HMRC Tax Campaign Tracking (pre-wave)

Buyer: H M REVENUE & CUSTOMS  
Current stage: Award  
OCID: ocds-b5fd17-41da5673-7695-4cb0-ab87-c5a8ef26c9ee

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-41da5673-7695-4cb0-ab87-c5a8ef26c9ee)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-41da5673-7695-4cb0-ab87-c5a8ef26c9ee.json)

## Summary

The procurement process pertains to a contract awarded by HM Revenue & Customs for the research service titled "HMRC Tax Campaign Tracking (pre-wave)." This project falls under the category of Research and development services and related consultancy services, specifically focusing on evaluating the effectiveness of the 2018 Renewals advertising campaign for tax credits. The contract, valued at £28,995, was formally awarded on 5th April 2018, with contract execution scheduled from 10th May to 13th June 2018. It involved a selective procurement method through a call-off from a framework agreement, with activities anticipated to extend across multiple locations, including the United Kingdom and various overseas territories.

This tender offers significant opportunities for businesses specialising in market research, particularly those with expertise in evaluating advertising effectiveness and consumer awareness. Small and medium-sized enterprises (SMEs) are encouraged to participate, as the contract is structured to support them, potentially allowing new players in the consultancy space to enhance their profiles and gain valuable experience. Companies focusing on social research methodologies and those experienced in working with public sector clients will find this procurement fitting for their capabilities and growth strategies.

## Notice

Assignment under the Market Research MR130001 Agreement Contract. Tax credits are administered by HM Revenue & Customs and were designed to provide financial incentives to work and to help children in low income families. There are two types of tax credits - Working Tax Credit and Child Tax Credit. Claimants can qualify for either or both, depending on their circumstances. The amount each household will receive will be different as it's based on their income and their individual circumstances. Tax credits operate on an annual basis. The purpose of this research is to measure the effectiveness of the June - July 2018 Renewals advertising campaign amongst current Tax Credits claimants. The research should evaluate the following; awareness of the campaign, comprehension of key messages, online renewals and have they understood the need to renew their claim. This contract covers the pre wave of the research which provides a baseline prior to the campaign starting.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/f7ee1fc9-b113-4b6e-a5d0-6b57b70c7c56 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Not specified |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 Sep 2018 |
| Submission deadline | 5 Apr 2018 |
| Future notice date | Not specified |
| Award date | 4 Apr 2018 |
| Contract period | 9 May 2018 - 13 Jun 2018 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £28,995 |
| Lots value | Not specified |
| Awards value | £28,995 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | H M REVENUE & CUSTOMS |
| Locality | CANARY WHARF LONDON |
| Post town | East London |
| Postcode | E14 5AB |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI42 Tower Hamlets |
| Local authority | Tower Hamlets |
| Electoral ward | Canary Wharf |
| Westminster constituency | Poplar and Limehouse |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | GFK |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73000000 - Research and development services and related consultancy services

## Release History

- 12 Sep 2018 at 12:58 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/f7ee1fc9-b113-4b6e-a5d0-6b57b70c7c56

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/f7ee1fc9-b113-4b6e-a5d0-6b57b70c7c56
  12th September 2018 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-41da5673-7695-4cb0-ab87-c5a8ef26c9ee. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-41da5673-7695-4cb0-ab87-c5a8ef26c9ee.json.