--- title: "Interreg Experience - Consumer Product Testing" ocid: "ocds-b5fd17-41dacdaf-b7db-4509-b5c6-b027e91e3509" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-41dacdaf-b7db-4509-b5c6-b027e91e3509" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-41dacdaf-b7db-4509-b5c6-b027e91e3509.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-41dacdaf-b7db-4509-b5c6-b027e91e3509.json" source: "Contracts Finder" current_stage: "Tender" buyer: "VISIT KENT LIMITED" published: "2020-10-09" --- # Interreg Experience - Consumer Product Testing Buyer: VISIT KENT LIMITED Current stage: Tender OCID: ocds-b5fd17-41dacdaf-b7db-4509-b5c6-b027e91e3509 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-41dacdaf-b7db-4509-b5c6-b027e91e3509) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-41dacdaf-b7db-4509-b5c6-b027e91e3509.json) ## Summary The current procurement opportunity titled "Interreg Experience - Consumer Product Testing" is being conducted by Visit Kent Limited, focusing on the tourism, leisure, and hospitality sector in the South East of England. The tender process is classified as a limited procurement with competitive quotations below the threshold. The tender was published on 2nd October 2020 and is set to close for submissions by 19th October 2020. The contract period will commence on 26th October 2020 and run until 29th January 2021. The estimated value of the contract is £45,000, with a minimum value of £40,000. This tender presents a significant opportunity for businesses engaged in advertising and marketing services, particularly those with experience in consumer insights and product testing. Small and medium-sized enterprises (SMEs) are encouraged to participate, as they may have innovative approaches to enhancing consumer confidence and driving off-season visits, crucial for the recovery of the tourism sector post-Covid. Companies that excel in developing experiential products and effective marketing strategies will be well-suited to respond and potentially benefit from the insights gained throughout the campaign. ## Notice In light of the current Covid-19 crisis, the tourism, leisure and hospitality industry is having to re-think how to move forward and rebuild business, demand and revenue. To survive, businesses will need to adapt existing products, collaborate with others in and out of the sector, and reach out to new audiences to recover and drive business growth. The sector has also been shown to be particularly vulnerable due to the seasonality of the visitor economy demonstrating the need for development of off-season product to make businesses more resilient in the future and to deliver more year-round jobs. The pandemic has also significantly hit consumer confidence and the current uncertainty reducing the propensity for domestic visitors to book domestic trips this winter. The proposed campaign will have a dual purpose to: * Support the immediate recovery by driving off-season visits * Provide consumer insights which will inform the development of new experiential products Destination Awareness There is a need to build consumer confidence and drive domestic visits to the county throughout the autumn and winter by showcasing product that can extend the season for businesses. We know that 57% of domestic visitors choose their destination based on where they can find a specific activity or experience rather than the other way around. In order to compete with destinations around the county, Kent needs to better showcase authentic experiences based around the natural environment and local culture. Product Testing Data and insights from the campaign will inform the development of new experiential product development and the marketing strategy for the Experience project. The campaign will test off-season product themes, messaging, imagery and calls to action with various audiences to identify best prospect audiences and maximum engagement. This test campaign presents an opportunity for us to understand more about the demographics of our audience, their perceptions post-covid, the channels they favour and the decision-making process they follow. Working with the selected agency we will develop a number of assumptions we wish to test via the delivery of an A/B campaign. Insights and results gathered throughout the campaign will be shared with businesses on the Experience Development Programme, with this in mind accurate measurement of all activity plus awareness metrics presented in a comprehensive report are key KPIs. This project is to a great extent a research project more than it is a marketing campaign. Tenderers are required to provide a complete response to this brief. Tenderers must carefully examine and consider the brief and satisfy themselves of the appropriateness and validity of any information provided. In submitting a response, tenderers shall be deemed to have read and understood all of the tender documents. Guidelines on the preperation of responses are detailed within the documentation ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/a3ffffef-f81b-4929-9181-ded2bb3760b7 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Goods | | Procurement method | Limited | | Procurement method details | Competitive quotation (below threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 9 Oct 2020 | | Submission deadline | 19 Oct 2020 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 26 Oct 2020 - 29 Jan 2021 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £45,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | VISIT KENT LIMITED | | Locality | CANTERBURY | | Post town | Canterbury | | Postcode | CT1 2JB | | Country | England | | ITL 1 | TLJ South East (England) | | ITL 2 | TLJ4 Kent | | ITL 3 | TLJ44 East Kent | | Local authority | Canterbury | | Electoral ward | Westgate | | Westminster constituency | Canterbury | | Delivery location | TLJ South East (England) | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services ## Release History - 9 Oct 2020 at 13:51 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/a3ffffef-f81b-4929-9181-ded2bb3760b7 - 2 Oct 2020 at 09:11 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/a3ffffef-f81b-4929-9181-ded2bb3760b7 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/a3ffffef-f81b-4929-9181-ded2bb3760b7 9th October 2020 - Opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/e6340981-d83c-4a84-bac3-c7d06a2eeba9 Brief and guidance for submissions - https://www.contractsfinder.service.gov.uk/Notice/Attachment/5f087516-0160-429e-8b63-afc27b326d24 Tenderers submission questionnaire - https://www.contractsfinder.service.gov.uk/Notice/Attachment/74872b28-9171-4dae-9262-f24922947773 Tender Questionnaire - https://www.contractsfinder.service.gov.uk/Notice/Attachment/b86d4b9e-3e40-4d26-bd38-efb5ddaf86c5 Appendix 1 - Options analysis extract ## Notice URLs - http://visitkent.co.uk ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-41dacdaf-b7db-4509-b5c6-b027e91e3509. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-41dacdaf-b7db-4509-b5c6-b027e91e3509.json.