--- title: "Innovation District Branding" ocid: "ocds-b5fd17-4221609e-14c9-45cf-8918-3a607f244305" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-4221609e-14c9-45cf-8918-3a607f244305" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-4221609e-14c9-45cf-8918-3a607f244305.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-4221609e-14c9-45cf-8918-3a607f244305.json" source: "Contracts Finder" current_stage: "Tender" buyer: "LONDON BOROUGH OF LAMBETH" published: "2020-09-23" --- # Innovation District Branding Buyer: LONDON BOROUGH OF LAMBETH Current stage: Tender OCID: ocds-b5fd17-4221609e-14c9-45cf-8918-3a607f244305 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-4221609e-14c9-45cf-8918-3a607f244305) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-4221609e-14c9-45cf-8918-3a607f244305.json) ## Summary The London Borough of Lambeth is currently undertaking a public procurement process titled "Innovation District Branding" in the marketing management consultancy services sector. This initiative aims to support the Central London Innovation District partnership in developing a distinctive brand intended for diverse media applications, including funding bids and public events. The tender period is set to close on 27th September 2020, and the contract is scheduled to commence on 9th October 2020, lasting until 8th January 2021. Businesses interested in this opportunity should note that the procurement method is an open procedure, reflecting its accessibility to a wide range of suppliers. This tender presents significant growth opportunities for small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) that specialise in branding and marketing consultancy. Organisations with expertise in life sciences and technology sectors, particularly those capable of delivering strategic branding services, stakeholder engagement, and visual brand identity development, will be well-suited to compete. This is a timely opportunity as the branding effort is linked to enhancing the visibility and attractiveness of the Innovation District, aimed at driving substantial local and global investment. ## Notice Lambeth Council is procuring branding support on behalf of the Central London Innovation District partnership. The Central London Innovation District partnership has a vision to develop: A global quarter located in the centre of London that delivers high impact innovation, driving improvements in health and wealth both locally and globally. To build on an initial scoping exercise we are now looking to develop a brand for the new Innovation District that can be: * Used across a range of media; including funding applications, marketing and public events * Easily understood by the public, clinical and other life science specialists, and other public and private sector stakeholders (e.g. Government; GLA; businesses within the life science and technology sectors) * Creates a sense of place and destination, used for inward investment promotion purposes Context King's College London (KCL), Guy's and St Thomas' NHS Foundation Trust(GSTT), King's College Hospital NHS Foundation Trust (KCH),South London and the Maudsley (SLaM) NHS Trust, Lambeth and Southwark councils are working to develop a vision for the establishment of a life science Innovation District in South London, and a strategy for delivering it. Please see Appendix A for further context and background information. Scope of Services With regards to the current global focus on life sciences and medical innovation it is important that this work is completed at pace. This will allow us to start promoting the vision and maximise potential investment opportunities. We require following outputs from the selected provider: 1) Review of the documentation developed to date for the Innovation District, including consideration of the recent branding exercise for the MedTech JV and the Medi-Cultural vision in relation to aligning it with the Innovation District branding 2) Meetings with stakeholders to collate understanding of the Innovation District 3) Refinement of brand name, strap line and descriptors 4) Options testing with audience 5) Visual brand identity e.g.: clear messaging and signposting; application of the brand - including colour palette, logo and creative direction; incorporation of strap line; vision statement/descriptors. 6) Phase one assets to include presentation template and guidelines, event invitation template; holding page website 7) Brand guidelines 8) Template documentation, e.g. newsletters, presentations etc 9) Recommendations on brand deployment A second phase may also be considered as the Innovation District develops. This may include development of a communications plan; suggested channels; full website and other materials. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/4e51b616-bcab-4007-bb40-97d5e7566819 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME, VCSE | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 23 Sep 2020 | | Submission deadline | 27 Sep 2020 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 8 Oct 2020 - 8 Jan 2021 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £50,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | LONDON BOROUGH OF LAMBETH | | Locality | LONDON | | Post town | South West London | | Postcode | SW2 1EG | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI4 Inner London - East | | ITL 3 | TLI45 Lambeth | | Local authority | Lambeth | | Electoral ward | Brixton Acre Lane | | Westminster constituency | Clapham and Brixton Hill | | Delivery location | TLI London | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79413000 - Marketing management consultancy services ## Release History - 23 Sep 2020 at 10:23 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/4e51b616-bcab-4007-bb40-97d5e7566819 - 15 Sep 2020 at 11:13 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/4e51b616-bcab-4007-bb40-97d5e7566819 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/4e51b616-bcab-4007-bb40-97d5e7566819 23rd September 2020 - Opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/2b8905f6-d2f5-4022-a73d-79306f86f799 Appendix A - Background Information - https://www.contractsfinder.service.gov.uk/Notice/Attachment/d5417c06-7ec4-4054-9290-d53752562f9c Appendix B - Instructions for Quotation - https://www.contractsfinder.service.gov.uk/Notice/Attachment/e7f1be43-11d7-415b-85c2-753a99e408e6 Appendix C - Procurement Timetable - https://www.contractsfinder.service.gov.uk/Notice/Attachment/4d9069e8-4d78-4571-9e8a-e61c97a8408b Appendix D - Delivery Milestones - https://www.contractsfinder.service.gov.uk/Notice/Attachment/296b9ad7-623a-48d5-9c6d-547d5e1d2cfd Appendix E - Terms & Conditions - https://www.contractsfinder.service.gov.uk/Notice/Attachment/6ab15f7e-a415-4d4b-80ab-223364607d23 Appendix F - Specification - https://www.contractsfinder.service.gov.uk/Notice/Attachment/43da803e-400a-4752-bc50-9e1e7eabc65b ## Notice URLs - https://www.lambeth.gov.uk/ ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-4221609e-14c9-45cf-8918-3a607f244305. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-4221609e-14c9-45cf-8918-3a607f244305.json.