---
title: "WSCC - SC - Experience West Sussex Tourism Marketing Campaign Tender Process - AWARD"
ocid: "ocds-b5fd17-4245fe5b-485f-4fd3-9621-1b0f04bc95bf"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-4245fe5b-485f-4fd3-9621-1b0f04bc95bf"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-4245fe5b-485f-4fd3-9621-1b0f04bc95bf.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-4245fe5b-485f-4fd3-9621-1b0f04bc95bf.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "WEST SUSSEX COUNTY COUNCIL"
published: "2021-02-12"
---

# WSCC - SC - Experience West Sussex Tourism Marketing Campaign Tender Process - AWARD

Buyer: WEST SUSSEX COUNTY COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-4245fe5b-485f-4fd3-9621-1b0f04bc95bf

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-4245fe5b-485f-4fd3-9621-1b0f04bc95bf)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-4245fe5b-485f-4fd3-9621-1b0f04bc95bf.json)

## Summary

West Sussex County Council is currently in the Award stage of the procurement process for the "Experience West Sussex Tourism Marketing Campaign." This tender, valued at £500,000, seeks qualified organisations to provide marketing services aimed at promoting West Sussex as a tourist destination to a younger audience. The procurement process was conducted through an open procedure, and while the contract period lasts from 1st January 2018 to 31st December 2018, the award notice for this tender was published on 12th February 2021. The related services fall under the advertising and marketing category, specifically focusing on ideas that support the visitor economy in the South East region of the United Kingdom.

This tender presents significant opportunities for marketing agencies and consultancy firms specialising in tourism and social media engagement. Businesses with expertise in digital marketing strategies and campaign development, particularly those targeting the youthful demographics of London and the South East, would be well-positioned to compete. By engaging in the local visitor economy and fostering connections with the community, suitable organisations can contribute to and benefit from the initiative to increase visitor spend and overnight stays in West Sussex.

## Notice

West Sussex County Council (WSCC / the Council) is seeking tenders from suitably qualified organisations to provide a range of services and support to the Council to deliver, develop and grow the Experience West Sussex offer. This work started in 2015 from an identified need to promote West Sussex to a new, younger target market from London and the wider South East as a place to visit and stay, based on the best of what the County has to offer the audience. The aims have been to introduce a new audience to the County and its businesses; to support the visitor economy and have a positive economic impact from increasing visitor spend; and encouraging more visitors to stay overnight. The campaign messages and content have also been used to encourage residents to enjoy and experience what is on their doorstep. For 2017, the campaign goals are: plus 28,700 social followers and page likes 147,667 engagements on social media 28,147 link clicks to the website Onsite engagement: under 70 percent of time on site more than 50 seconds The core service is to propose a marketing plan annually to achieve the objectives (and initially for 2018) to include the design, delivery and evaluation of the Experience West Sussex digital marketing campaign for the year. The additional service is to propose, as part of the marketing plan, additional marketing activities to achieve the objectives.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/d14da4e1-55b0-45b3-914c-bcb54f923f0b |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 Feb 2021 |
| Submission deadline | 22 Oct 2017 |
| Future notice date | Not specified |
| Award date | 21 Dec 2017 |
| Contract period | 1 Jan 2018 - 31 Dec 2018 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £500,000 |
| Lots value | Not specified |
| Awards value | £500,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST SUSSEX COUNTY COUNCIL |
| Locality | WEST SUSSEX |
| Post town | Portsmouth |
| Postcode | PO19 1RQ |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ2 Surrey, East and West Sussex |
| ITL 3 | TLJ27 West Sussex (South West) |
| Local authority | Chichester |
| Electoral ward | Chichester Central |
| Westminster constituency | Chichester |
| Delivery location | TLJ South East (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | COBB DIGITAL |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
- 79340000 - Advertising and marketing services
- 79342000 - Marketing services
- 79413000 - Marketing management consultancy services

## Release History

- 12 Feb 2021 at 15:20 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/d14da4e1-55b0-45b3-914c-bcb54f923f0b

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/d14da4e1-55b0-45b3-914c-bcb54f923f0b
  12th February 2021 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-4245fe5b-485f-4fd3-9621-1b0f04bc95bf. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-4245fe5b-485f-4fd3-9621-1b0f04bc95bf.json.