---
title: "(NU/1589-17) Support for Google Analytics and Google Tag Manager 360 implementation at Newcastle University"
ocid: "ocds-b5fd17-426f8266-4107-4998-aa1f-eeb9b02f1c0b"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-426f8266-4107-4998-aa1f-eeb9b02f1c0b"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-426f8266-4107-4998-aa1f-eeb9b02f1c0b.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-426f8266-4107-4998-aa1f-eeb9b02f1c0b.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "NEWCASTLE UNIVERSITY"
published: "2021-05-24"
---

# (NU/1589-17) Support for Google Analytics and Google Tag Manager 360 implementation at Newcastle University

Buyer: NEWCASTLE UNIVERSITY  
Current stage: Award  
OCID: ocds-b5fd17-426f8266-4107-4998-aa1f-eeb9b02f1c0b

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## Summary

The procurement process undertaken by Newcastle University involves the selection of a partner to support the implementation of Google Analytics 360 and Google Tag Manager 360. This tender, titled "(NU/1589-17) Support for Google Analytics and Google Tag Manager 360 implementation at Newcastle University," falls under the business services industry category, specifically focusing on programming and marketing services. The procurement method used is selective, through a restricted procedure, with the contract value set at £56,000. The tender was awarded on 10th May 2021, with the contract period running from 11th May 2021 until 31st March 2022, and the tender period concluding on 6th April 2021.

This opportunity is particularly advantageous for small and medium-sized enterprises (SMEs) specialising in marketing consultancy, analytics software, and digital implementation services. Businesses with expertise in optimising digital platforms, conducting thorough audits, and enhancing marketing strategies would find this tender aligned with their offerings. Engaging in such contracts not only fosters growth through enhanced visibility and collaboration with institutional clients like Newcastle University but also positions companies to support the evolving demands of digital marketing and data analytics.

## Notice

We are seeking to appoint a Google Analytics 360 suite sales partner to support Newcastle University with the implementation of Google Analytics and Google Tag manager 360 and to provide ongoing support. Specifically: * Analytics 360 license * Tag manager 360 license * Implementation and ongoing support The supplier will support with the optimisation of specific elements of the platform, as well as the introduction of new functionality, to further support the future growth of the organisation - nationally and internationally. The supplier needs to have ability to support tactically, strategically and with implementation of new functionality as Newcastle University marketing department and the platform develops. We also require a Google Analytics and ad platform tracking audit and configuration of the findings of the audit in line with GA 360 implementation: * Measurement requirement scope * Audit existing GA account * Audit existing GTM set up * Data layer build specifications * Tag and pixels implementation via GTM

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/848761d9-388f-4cfd-ad91-92ade5eac816 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 24 May 2021 |
| Submission deadline | 6 Apr 2021 |
| Future notice date | Not specified |
| Award date | 9 May 2021 |
| Contract period | 10 May 2021 - 31 Mar 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £56,000 |
| Lots value | Not specified |
| Awards value | £52,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NEWCASTLE UNIVERSITY |
| Locality | NEWCASTLE UPON TYNE |
| Post town | Newcastle upon Tyne |
| Postcode | NE1 7RU |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear |
| ITL 3 | TLC43 Tyneside |
| Local authority | Newcastle upon Tyne |
| Electoral ward | Monument |
| Westminster constituency | Newcastle upon Tyne Central and West |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | CRUNCH DMC |

## CPV Codes

### Divisions

- 48 - Software package and information systems
- 72 - IT services: consulting, software development, Internet and support
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 48480000 - Sales, marketing and business intelligence software package
- 48481000 - Sales or marketing software package
- 72210000 - Programming services of packaged software products
- 72212480 - Sales, marketing and business intelligence software development services
- 72212481 - Sales or marketing software development services
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
- 79342000 - Marketing services
- 79413000 - Marketing management consultancy services

## Release History

- 24 May 2021 at 10:25 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/848761d9-388f-4cfd-ad91-92ade5eac816

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/848761d9-388f-4cfd-ad91-92ade5eac816
  24th May 2021 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-426f8266-4107-4998-aa1f-eeb9b02f1c0b. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-426f8266-4107-4998-aa1f-eeb9b02f1c0b.json.