---
title: "BTA823 European Airline Partnership"
ocid: "ocds-b5fd17-42d3efca-32cb-4580-8733-582b219a438b"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-42d3efca-32cb-4580-8733-582b219a438b"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-42d3efca-32cb-4580-8733-582b219a438b.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-42d3efca-32cb-4580-8733-582b219a438b.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "BRITISH TOURIST AUTHORITY"
published: "2017-06-15"
---

# BTA823 European Airline Partnership

Buyer: BRITISH TOURIST AUTHORITY  
Current stage: Tender  
OCID: ocds-b5fd17-42d3efca-32cb-4580-8733-582b219a438b

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-42d3efca-32cb-4580-8733-582b219a438b)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-42d3efca-32cb-4580-8733-582b219a438b.json)

## Summary

The British Tourist Authority is currently seeking a European airline partner through a selective tender process titled "BTA823 European Airline Partnership". This procurement, classified under the CPV code for administrative services related to tourism affairs, aims to enhance the inbound tourism market to Britain for the fiscal year 2017/18. Key activities will include route development, marketing campaigns, and insights-driven partnerships focused on key European markets such as France, Germany, and Spain. The tender period closes on 21 June 2017, while the contract is expected to commence on 11 July 2017 and run for three years until 10 July 2020. The tender is based in London, UK.

This opportunity offers significant potential for airlines looking to expand their operations and customer reach in Europe. Companies that possess an extensive network to Britain and can effectively leverage various marketing channels, including owned, earned, and paid media, will be particularly well-positioned to compete. The integrated partnership approach encourages innovation in tourism services and suggests that businesses capable of delivering insights-driven market strategies will thrive in this competitive environment.

## Notice

VisitBritain is seeking a European airline partner to work with during 2017/18 to grow the inbound tourism market to Britain through an integrated partnership approach from key European markets (for example France, Germany, Spain, Italy & Netherlands). Working with major Gateways we will use data and insight to inform our partnership activity to drive incremental visits to Britain in line with VisitBritain and partner strategies.The activity will encompass many areas including research and insights, route development, welcome to Britain, product development & distribution, content collaboration and marketing campaigns which will impact at every stage of the consumer journey, from inspiration through to consideration and planning and booking to advocacy. The partner should have an extensive network to Britain in the key markets and demonstrate how they will utilise owned, earned and paid channels to reach target customers.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/ec12f4e3-3355-4dd4-ad79-42f4810dc7e9 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 15 Jun 2017 |
| Submission deadline | 21 Jun 2017 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 10 Jul 2017 - 10 Jul 2020 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH TOURIST AUTHORITY |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 3BT |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLI London |

## CPV Codes

### Divisions

- 75 - Administration, defence and social security services

### Codes

- 75125000 - Administrative services related to tourism affairs

## Release History

- 15 Jun 2017 at 12:36 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/ec12f4e3-3355-4dd4-ad79-42f4810dc7e9

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/ec12f4e3-3355-4dd4-ad79-42f4810dc7e9
  15th June 2017 - Opportunity notice on Contracts Finder
- https://www.delta-esourcing.com/tenders/UK-UK-London:-Administrative-services-related-to-tourism-affairs./DB6WZWP77S
  Please follow this link to view the notice.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-42d3efca-32cb-4580-8733-582b219a438b. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-42d3efca-32cb-4580-8733-582b219a438b.json.