--- title: "Digital Marketing 2022 - 2025" ocid: "ocds-b5fd17-4308cb47-974c-42b5-86c0-1af204f89fa4" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-4308cb47-974c-42b5-86c0-1af204f89fa4" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-4308cb47-974c-42b5-86c0-1af204f89fa4.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-4308cb47-974c-42b5-86c0-1af204f89fa4.json" source: "Contracts Finder" current_stage: "Award" buyer: "CENTRE FOR AGEING BETTER LIMITED" published: "2022-04-22" --- # Digital Marketing 2022 - 2025 Buyer: CENTRE FOR AGEING BETTER LIMITED Current stage: Award OCID: ocds-b5fd17-4308cb47-974c-42b5-86c0-1af204f89fa4 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-4308cb47-974c-42b5-86c0-1af204f89fa4) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-4308cb47-974c-42b5-86c0-1af204f89fa4.json) ## Summary The Centre for Ageing Better Limited has recently completed the awarding stage of its "Digital Marketing 2022 - 2025" procurement process, which aimed to enhance its digital marketing capabilities through various services, including PPC, SEO, and email marketing. The contract runs from 8 April 2022 to 7 April 2025 and has a total value of £81,000, with a minimum bid requirement for the first year set between £23,000 and £25,000. The tender was initially open for submissions until 25 March 2022, with all services to be delivered within the UK. This procurement presents significant opportunities for businesses specialising in digital marketing services, particularly small and medium-sized enterprises (SMEs) that can offer innovative solutions in PPC and SEO management. Companies with expertise in analytics, social media, and email marketing would be particularly well-suited to compete for the contract, especially those that can demonstrate a capacity for continual performance optimisation and reporting. This could aid businesses in expanding their client base and gaining experience in government contracts. ## Notice The services offered should be in the form of the agency's guaranteed time for at least three days a month used to support Ageing Better, covering PPC, SEO and other ad-hoc support with Analytics, social media and email marketing. This will be agreed between Ageing Better and the supplier on a regular basis through weekly catch-ups. Work on PPC will include reviewing and optimising our Google Ads account. The supplier will manage the account on behalf of Ageing Better in order to create and maintain targeted campaigns, including developing ad copy and targeting keywords, ensuring high levels of relevant clicks. It will be the supplier's responsibility to manage Ageing Better's Ad Grants account and ensure that it performs to high standards and remains active, conforming with all of the Grant's policies. The supplier should play a key part in optimising our SEO strategy, producing audits and providing ongoing reporting, as well as assisting with keyword and gap analyses. We would also require support with our email marketing on an ad-hoc basis, including campaign reporting/analysis and ensuring our mailing list and campaigns are optimised. The length of the contract is for three years, with one-year and two-year break clauses. For the first 12 months of work, bids should be in the range of PS23,000 to PS25,000 excl VAT. The deadline for tender submissions is 4pm Friday 25 March. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/616cfca8-ec39-4332-a487-63a2ca66ed7b | | Notice type | Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME | | Awardee scale | SME | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 22 Apr 2022 | | Submission deadline | 25 Mar 2022 | | Future notice date | Not specified | | Award date | 18 Apr 2022 | | Contract period | 31 Mar 2022 - 31 Mar 2025 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £81,000 | | Lots value | Not specified | | Awards value | £80,640 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | CENTRE FOR AGEING BETTER LIMITED | | Locality | LONDON | | Post town | Central London | | Postcode | WC1E 7EB | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI3 Inner London - West | | ITL 3 | TLI36 Camden | | Local authority | Camden | | Electoral ward | Bloomsbury | | Westminster constituency | Holborn and St Pancras | | Delivery location | TLC North East (England), TLD North West (England), TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England) | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | STRANGE | ## CPV Codes ### Divisions - 72 - IT services: consulting, software development, Internet and support ### Codes - 72000000 - IT services: consulting, software development, Internet and support ## Release History - 22 Apr 2022 at 13:40 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/616cfca8-ec39-4332-a487-63a2ca66ed7b - 25 Feb 2022 at 10:23 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/bef64477-12ff-44b2-b7f1-296f5ff7eac9 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/616cfca8-ec39-4332-a487-63a2ca66ed7b 22nd April 2022 - Awarded contract notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/bef64477-12ff-44b2-b7f1-296f5ff7eac9 25th February 2022 - Opportunity notice on Contracts Finder - https://ageing-better.org.uk/tenders/digital-marketing-2022-25 - https://ageing-better.org.uk/sites/default/files/2022-02/Digital-marketing-2022-25-ITT.pdf ## Notice URLs - https://ageing-better.org.uk/ ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-4308cb47-974c-42b5-86c0-1af204f89fa4. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-4308cb47-974c-42b5-86c0-1af204f89fa4.json.