---
title: "BFI Audience Insights Research - AWARD"
ocid: "ocds-b5fd17-4310371b-7b7f-434c-b132-bc15e6be7b8b"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-4310371b-7b7f-434c-b132-bc15e6be7b8b"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-4310371b-7b7f-434c-b132-bc15e6be7b8b.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-4310371b-7b7f-434c-b132-bc15e6be7b8b.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "BFI"
published: "2025-02-26"
---

# BFI Audience Insights Research - AWARD

Buyer: BFI  
Current stage: Award  
OCID: ocds-b5fd17-4310371b-7b7f-434c-b132-bc15e6be7b8b

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## Summary

The British Film Institute (BFI) has completed the procurement process for the "BFI Audience Insights Research," classified under the industry category of "Research and development services and related consultancy services" and additional classifications such as "Project management consultancy services" and "Research services." The procurement method was an open procedure, with a tender period ending on 10th January 2025. The contract awarded is set to start on 1st April 2025 and conclude on 31st March 2027, intended to cover research on the BFI's audience across various touchpoints, including digital and in-person engagements, and aims to measure and evaluate reach and diversity. The project will be managed by Morris Hargreaves McIntyre for a total contract value of GBP 139,960.60.

This tender represents a significant opportunity for businesses in the research, analysis, and consultancy sectors, particularly those specialising in audience measurement, diversity evaluation, and both quantitative and qualitative research methodologies. Businesses that excel in managing long-term research programmes and providing detailed insights into consumer behaviours and demographics will find this contract especially beneficial. SMEs and VCSEs are also encouraged to participate, creating opportunities for a diverse range of businesses to grow their competencies and portfolio by engaging with this UK-wide and international project.

## Notice

The BFI regularly conducts research amongst its constituent audiences and consumers in order to measure and evaluate reach and diversity. We are seeking to appoint a supplier to manage a research programme with multiple outputs over two years into the audiences who engage with the BFI's public offer. This should encompass a quantitative tracking survey that will provide key metrics on audiences across numerous different BFI touchpoints, and options to add on additional qualitative 'deep dives' into particular areas of focus that need more analysis. The touchpoints are a mixture of digital and in-person experiences. A key outcome of this research is to understand the audiences both in-person and online and how they differ.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/163c0364-b75f-467f-8d39-6d87f22bebfa |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME, VCSE |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 26 Feb 2025 |
| Submission deadline | 10 Jan 2025 |
| Future notice date | Not specified |
| Award date | 26 Feb 2025 |
| Contract period | 31 Mar 2025 - 31 Mar 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £139,960 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BFI |
| Locality | LONDON |
| Post town | West London |
| Postcode | W1T 1LN |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI36 Camden |
| Local authority | Camden |
| Electoral ward | Bloomsbury |
| Westminster constituency | Holborn and St Pancras |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MORRIS HARGREAVES MCINTYRE |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support
- 73 - Research and development services and related consultancy services

### Codes

- 72224000 - Project management consultancy services
- 73000000 - Research and development services and related consultancy services
- 73110000 - Research services
- 73210000 - Research consultancy services

## Release History

- 26 Feb 2025 at 14:21 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/163c0364-b75f-467f-8d39-6d87f22bebfa

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/163c0364-b75f-467f-8d39-6d87f22bebfa
  26th February 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-4310371b-7b7f-434c-b132-bc15e6be7b8b. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-4310371b-7b7f-434c-b132-bc15e6be7b8b.json.