---
title: "AHDB PR and Marketing representative for Japan"
ocid: "ocds-b5fd17-43992c73-10d2-45af-baad-905649b0c828"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-43992c73-10d2-45af-baad-905649b0c828"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-43992c73-10d2-45af-baad-905649b0c828.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-43992c73-10d2-45af-baad-905649b0c828.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEFRA NETWORK ETENDERING PORTAL"
published: "2021-07-07"
---

# AHDB PR and Marketing representative for Japan

Buyer: DEFRA NETWORK ETENDERING PORTAL  
Current stage: Award  
OCID: ocds-b5fd17-43992c73-10d2-45af-baad-905649b0c828

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-43992c73-10d2-45af-baad-905649b0c828)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-43992c73-10d2-45af-baad-905649b0c828.json)

## Summary

The procurement process involves the Defra Network eTendering Portal as the buying organisation, seeking a PR and Marketing representative for the Agriculture and Horticulture Development Board (AHDB) in Japan. The tender, titled "AHDB PR and Marketing representative for Japan," focuses on public relations services within the agricultural industry. The tender was published on 10th February 2020 and was active until the deadline of 13th March 2020. The awarded contract, worth £400,000, commenced on 12th June 2020 and will end on 11th June 2024, focusing on promoting high-quality British beef and lamb within the region. This procurement followed an open method procedure, allowing widespread participation.

This tender presents growth opportunities for businesses specialised in public relations and marketing, particularly those with experience in the agricultural sector. Firms that can demonstrate a strong understanding of the Japanese market, including cultural nuances and consumer preferences, will be well-positioned to compete. Small and medium-sized enterprises (SMEs) with capabilities in cross-cultural communications and local market strategies may find this contract particularly appealing, as it seeks a representative based in Japan with expertise in promoting British agricultural products.

## Notice

Award for a recruitment for a marketing agency to represent AHDB in Japan, supporting our activities and focusing on high end quality beef and lamb Additional information: Notification of awarded contract

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/2e182030-6944-4f70-a385-63735509cc43 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (above threshold) |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 7 Jul 2021 |
| Submission deadline | 13 Mar 2020 |
| Future notice date | Not specified |
| Award date | 21 Apr 2020 |
| Contract period | 11 Jun 2020 - 11 Jun 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £400,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEFRA NETWORK ETENDERING PORTAL |
| Locality | KENILWORTH, WARWICKSHIRE |
| Post town | Coventry |
| Postcode | CV8 2TL |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | SOPEXA JAPAN |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79416000 - Public relations services

## Release History

- 7 Jul 2021 at 07:36 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/2e182030-6944-4f70-a385-63735509cc43
- 11 May 2020 at 12:53 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/2e182030-6944-4f70-a385-63735509cc43
- 10 Feb 2020 at 08:39 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/1d9341d9-454f-4ed9-8914-6c34994ca2d8

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/2e182030-6944-4f70-a385-63735509cc43
  7th July 2021 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/1d9341d9-454f-4ed9-8914-6c34994ca2d8
  10th February 2020 - Opportunity notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/60c4ba11-4dc4-4b53-8f49-a49401dd830e
  n/a

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-43992c73-10d2-45af-baad-905649b0c828. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-43992c73-10d2-45af-baad-905649b0c828.json.