---
title: "LFF Brand Evaluation (Revised) - AWARD"
ocid: "ocds-b5fd17-439b7c87-50ef-4719-9158-64204c111545"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-439b7c87-50ef-4719-9158-64204c111545"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-439b7c87-50ef-4719-9158-64204c111545.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-439b7c87-50ef-4719-9158-64204c111545.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "BFI"
published: "2024-08-15"
---

# LFF Brand Evaluation (Revised) - AWARD

Buyer: BFI  
Current stage: Award  
OCID: ocds-b5fd17-439b7c87-50ef-4719-9158-64204c111545

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-439b7c87-50ef-4719-9158-64204c111545)  
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## Summary

The British Film Institute (BFI) has concluded a public procurement for an evaluation of its London Film Festival (LFF) Principal Partnership and brand valuation. This procurement process falls under the industry category of business analysis consultancy services and included aspects such as business development and research consultancy services, with the application of additional expertise in advertising consultancy. The procurement method employed was an open procedure. The award stage has been completed, and M&C Saatchi Sport & Entertainment has been selected as the supplier. Key dates include the end of the tender period on 19th April 2024, and the contract duration from 20th August 2024 to 29th November 2024. The services required cover various locations, including the United Kingdom, British Overseas Territories, and other international locations as needed.

This tender offers significant prospects for business growth, especially for firms specialising in business analysis, development, and consultancy within the cultural and film industry sectors. Smaller companies (SMEs) were particularly encouraged to participate, indicating the BFI’s commitment to broadening opportunities for diverse participants. Businesses with a strong track record in benchmarking, cultural sponsorship valuation, and strategic recommendations for brand partnerships would have been well-suited to compete. Winning such a contract can lead to increased market visibility and future opportunities in the public and private sectors.

## Notice

The BFI wishes to commission an agency or consultant to conduct an evaluation of the current Principal Partnership with specific focus on a benchmarked value of the current deal. Alongside this brand/partnerships specific review we would expect to see a valuation of the LFF brand and assets with a clear indication of how these are benchmarked against other UK cultural and commercial sponsorship assets (music, fashion, UK festivals, exhibitions etc.) and international film festival partnerships comparable to LFF We also expect to see recommendations on what the BFI would need to do to achieve a higher price for LFF Principal Partnership and an understanding of the assets required to reach greater income.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/686a5aa5-935d-4fa5-ae7b-7878cad67306 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 15 Aug 2024 |
| Submission deadline | 19 Apr 2024 |
| Future notice date | Not specified |
| Award date | 14 Aug 2024 |
| Contract period | 19 Aug 2024 - 29 Nov 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £45,000 |
| Lots value | Not specified |
| Awards value | £48,450 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BFI |
| Locality | LONDON |
| Post town | West London |
| Postcode | W1T 1LN |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI36 Camden |
| Local authority | Camden |
| Electoral ward | Bloomsbury |
| Westminster constituency | Holborn and St Pancras |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | M&C SAATCHI SPORT & ENTERTAINMENT |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support
- 73 - Research and development services and related consultancy services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 72221000 - Business analysis consultancy services
- 73000000 - Research and development services and related consultancy services
- 73210000 - Research consultancy services
- 79341100 - Advertising consultancy services
- 79411100 - Business development consultancy services

## Release History

- 15 Aug 2024 at 13:20 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/686a5aa5-935d-4fa5-ae7b-7878cad67306

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/686a5aa5-935d-4fa5-ae7b-7878cad67306
  15th August 2024 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-439b7c87-50ef-4719-9158-64204c111545. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-439b7c87-50ef-4719-9158-64204c111545.json.