---
title: "Missions & Narratives"
ocid: "ocds-b5fd17-43df758a-8eee-4c8f-a13a-84bd7b11a1bf"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-43df758a-8eee-4c8f-a13a-84bd7b11a1bf"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-43df758a-8eee-4c8f-a13a-84bd7b11a1bf.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-43df758a-8eee-4c8f-a13a-84bd7b11a1bf.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEFRA"
published: "2025-04-03"
---

# Missions & Narratives

Buyer: DEFRA  
Current stage: Award  
OCID: ocds-b5fd17-43df758a-8eee-4c8f-a13a-84bd7b11a1bf

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-43df758a-8eee-4c8f-a13a-84bd7b11a1bf)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-43df758a-8eee-4c8f-a13a-84bd7b11a1bf.json)

## Summary

The Department for Environment, Food & Rural Affairs (DEFRA) has finalised the procurement process for the "Missions & Narratives" contract, classified under CPV code 79340000, which pertains to advertising and marketing services. The awarding stage is complete, with the contract awarded on 27th March 2025 and published on 3rd April 2025. The procurement was conducted via a selective method, specifically through a call-off from a dynamic purchasing system. The contract period commences on 3rd April 2025 and concludes on 3rd July 2025, and the value of the contract is £87,122.16. The services are to be delivered across multiple locations, including the United Kingdom, British Overseas Territories, Channel Islands, Europe, Isle of Man, and the Rest of the World.

This tender presents significant opportunities for businesses specialising in brand platform creation, particularly those aimed at enhancing communications for businesses and civil society organisations. Storycatchers Ltd, the awarded agency, demonstrates the potential for growth in this sector. Companies that excel in creating strong, inspirational narratives and brand identities can leverage such opportunities to expand their portfolios. The structured procurement approach ensures that qualified suppliers with relevant expertise can effectively contribute to and benefit from such government contracts. This contract specifically highlights the need for capable entities to address and improve DEFRA's public perception and internal engagement through strategic marketing initiatives.

## Notice

Our narrative has been defined by others; our 'brand' positioning is passive, we lack a voice and an attitude to cut through; we require a new approach to inspire our internal teams and engage external audiences. A negative reputation impacts on our ability to deliver as an organisation and to work effectively with our partners and government, it also diminishes trust with the public. By creating a clearer mission with a strong voice we can be more effective and deliver more. We are looking for an agency who specialise in creating brand platforms for businesses and civil society organisations to enable strong communications positioning

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/178d5d50-abbb-4172-9e09-1d7d65ca8a8d |
| Notice type | Award Notice |
| Procurement type | Dynamic |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a dynamic purchasing system |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 3 Apr 2025 |
| Submission deadline | 2 Apr 2025 |
| Future notice date | Not specified |
| Award date | 27 Mar 2025 |
| Contract period | 2 Apr 2025 - 3 Jul 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £87,122 |
| Lots value | Not specified |
| Awards value | £87,122 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEFRA |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 4DF |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | STORYCATCHERS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 3 Apr 2025 at 08:37 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/178d5d50-abbb-4172-9e09-1d7d65ca8a8d

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/178d5d50-abbb-4172-9e09-1d7d65ca8a8d
  3rd April 2025 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/0046bf04-b668-4acc-8316-676b186d31b3
  Letter-of-Appointment - Missions Narratives final - Redacted for approval

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-43df758a-8eee-4c8f-a13a-84bd7b11a1bf. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-43df758a-8eee-4c8f-a13a-84bd7b11a1bf.json.