---
title: "Market Research - Member Retention research"
ocid: "ocds-b5fd17-444a0851-c363-4549-a93e-b185eb77ed49"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-444a0851-c363-4549-a93e-b185eb77ed49"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-444a0851-c363-4549-a93e-b185eb77ed49.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-444a0851-c363-4549-a93e-b185eb77ed49.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "BOARD OF TRUSTEES OF THE ROYAL BOTANIC GARDENS KEW"
published: "2024-09-26"
---

# Market Research - Member Retention research

Buyer: BOARD OF TRUSTEES OF THE ROYAL BOTANIC GARDENS KEW  
Current stage: Award  
OCID: ocds-b5fd17-444a0851-c363-4549-a93e-b185eb77ed49

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## Summary

The Board of Trustees of the Royal Botanic Gardens Kew has completed a procurement process for the project titled "Market Research - Member Retention research." This contract falls under the industry category of Research services, with additional classification as Market research services. The procurement method was selective, executed as a call-off from the RBGKEW882 Market Research Framework 2021 - 2024. The contract was awarded on 7th August 2024, and the project commenced on 8th August 2024, lasting until 30th November 2025. The research is to be delivered in Richmond, England, postcode TW9 3AB, with a total value of GBP 50,000.

This tender presents a significant opportunity for businesses specialising in market research services, particularly those experienced in qualitative research and member sentiment analysis. Small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) are well-suited to compete for similar tenders. The project’s emphasis on detailed and fluctuating views of decision-making factors provides a platform for innovative research methodologies and allows businesses to showcase their expertise in creating actionable insights. The awarded supplier, Discovery Research Limited, exemplifies the type of enterprise that could benefit from such opportunities, demonstrating the potential for business growth through participation in public procurement projects.

## Notice

Delivery of qualitative research to explore how members decide on whether to renew their membership or not and provide an ongoing pulse-check of member sentiment. The research will provide a more granular and fluctuating picture of the micro and macro factors which influence decision making when it comes to renewal. Frame work information: Call off from the framework RBGKEW882 - Market Research Framework 2021 - 2024

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/e74d644c-6cb2-4636-8f9e-b56db04aca9f |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 26 Sep 2024 |
| Submission deadline | 7 Aug 2024 |
| Future notice date | Not specified |
| Award date | 6 Aug 2024 |
| Contract period | 7 Aug 2024 - 30 Nov 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £50,000 |
| Lots value | Not specified |
| Awards value | £50,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BOARD OF TRUSTEES OF THE ROYAL BOTANIC GARDENS KEW |
| Locality | RICHMOND |
| Post town | Twickenham |
| Postcode | TW9 3AB |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI7 Outer London - West and North West |
| ITL 3 | TLI75 Hounslow and Richmond upon Thames |
| Local authority | Richmond upon Thames |
| Electoral ward | Kew |
| Westminster constituency | Richmond Park |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | DISCOVERY RESEARCH |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 73110000 - Research services
- 79310000 - Market research services

## Release History

- 26 Sep 2024 at 16:08 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/e74d644c-6cb2-4636-8f9e-b56db04aca9f

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/e74d644c-6cb2-4636-8f9e-b56db04aca9f
  26th September 2024 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-444a0851-c363-4549-a93e-b185eb77ed49. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-444a0851-c363-4549-a93e-b185eb77ed49.json.