---
title: "REVIEW & UPDATE OF BRAND POSITIONING"
ocid: "ocds-b5fd17-446ac047-f491-410a-addf-1a4b6e49c6df"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-446ac047-f491-410a-addf-1a4b6e49c6df"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-446ac047-f491-410a-addf-1a4b6e49c6df.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-446ac047-f491-410a-addf-1a4b6e49c6df.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "ROYAL ARMOURIES"
published: "2017-06-02"
---

# REVIEW & UPDATE OF BRAND POSITIONING

Buyer: ROYAL ARMOURIES  
Current stage: Award  
OCID: ocds-b5fd17-446ac047-f491-410a-addf-1a4b6e49c6df

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## Summary

The Royal Armouries, located in Leeds, England, has completed a public procurement process entitled "REVIEW & UPDATE OF BRAND POSITIONING". This project falls under the marketing services industry category (CPV 79342000) and was initiated as a tender with an open procurement method. The tender period concluded on 5 January 2017, and the contract was awarded on 10 March 2017. The contract period spans from 13 March 2017 to 31 May 2017, with a total contract value of £18,400. Interested parties were required to submit their expressions of interest via email, including specific company details, by the aforementioned deadline.

This tender presents an opportunity for businesses specialising in marketing services, particularly those with experience in brand strategy and public engagement initiatives. Companies that can effectively engage with stakeholders and target audiences to enhance brand positioning would be well-suited to compete for contracts of this nature. As the Royal Armouries seeks to align its branding approach with its corporate plan, firms able to demonstrate innovative branding solutions and stakeholder engagement strategies are likely to find valuable prospects for collaboration and growth in this sector.

## Notice

The Royal Armouries invites interested parties to submit proposals to undertake a programme of engagement with staff, key stakeholders and primary target audiences to review current brand positioning and to develop an updated brand positioning statement and recommended branding approach which will support its corporate plan and public engagement strategy until 2021. Additional information: Expressions of interest for this tender must be emailed to procurement@armouries.org.uk by 05 January 2017. Please ensure your expression includes the following information: - Tender ref. RA-0133 - full company name - full address - contact numbers - contact email address. Any expression of interest which does not include all the above information may be refused.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/eaf8e2eb-5135-4a96-8997-56eeaef29c5a |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 2 Jun 2017 |
| Submission deadline | 5 Jan 2017 |
| Future notice date | Not specified |
| Award date | 10 Mar 2017 |
| Contract period | 15 Mar 2017 - 31 May 2017 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £18,400 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ROYAL ARMOURIES |
| Locality | LEEDS |
| Post town | Leeds |
| Postcode | LS10 1LT |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE4 West Yorkshire |
| ITL 3 | TLE42 Leeds |
| Local authority | Leeds |
| Electoral ward | Hunslet & Riverside |
| Westminster constituency | Leeds South |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | STUDIO LR |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 2 Jun 2017 at 11:11 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/eaf8e2eb-5135-4a96-8997-56eeaef29c5a
- 2 Jun 2017 at 11:08 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/3dc743e9-964c-4f34-b9a3-31c601a801be
- 16 Dec 2016 at 10:40 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/3dc743e9-964c-4f34-b9a3-31c601a801be
- 16 Dec 2016 at 10:04 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/3dc743e9-964c-4f34-b9a3-31c601a801be

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/eaf8e2eb-5135-4a96-8997-56eeaef29c5a
  2nd June 2017 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/3dc743e9-964c-4f34-b9a3-31c601a801be
  2nd June 2017 - Opportunity notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/93497a2e-0a2d-4de5-9804-e72ee92f324c
  Specification

## Provenance

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