--- title: "PQ0511 - Digital Skills for Birmingham's Visitor Economy" ocid: "ocds-b5fd17-44ca608c-ffd3-4161-b2a4-13811aa7387e" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-44ca608c-ffd3-4161-b2a4-13811aa7387e" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-44ca608c-ffd3-4161-b2a4-13811aa7387e.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-44ca608c-ffd3-4161-b2a4-13811aa7387e.json" source: "Contracts Finder" current_stage: "Tender" buyer: "BIRMINGHAM CITY COUNCIL" published: "2024-03-22" --- # PQ0511 - Digital Skills for Birmingham's Visitor Economy Buyer: BIRMINGHAM CITY COUNCIL Current stage: Tender OCID: ocds-b5fd17-44ca608c-ffd3-4161-b2a4-13811aa7387e [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-44ca608c-ffd3-4161-b2a4-13811aa7387e) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-44ca608c-ffd3-4161-b2a4-13811aa7387e.json) ## Summary The Birmingham City Council has initiated a tender process for the provision of digital skills training aimed at enhancing marketing expertise in Birmingham's visitor economy. The title of the tender is "PQ0511 - Digital Skills for Birmingham's Visitor Economy." This opportunity falls under the advertising and marketing services category. The procurement stage is currently active, with a tender deadline of 17th April 2024. The contract period will start in May 2024 and conclude on 31st January 2025. This tender presents a significant opportunity for organisations specialising in marketing, consultancy services, and tourism-related activities. Small and medium enterprises (SMEs) are particularly encouraged to participate. The Birmingham City Council aims to uplift the digital marketing standards within the visitor economy, encompassing tourism, hospitality, leisure, and retail sectors. Potential suppliers are required to register via the council's e-tendering system to express interest, with submissions due by noon on 17th April 2024. ## Notice Birmingham City Council's Visitor Destination Plan 2022-27 was adopted to develop the various facets of the city's tourism offer and improve the experience for visitors at all stages of their journey. Following the success of the 2022 Commonwealth Games, Birmingham has been receiving more interest and visits from domestic and international visitors. It has a strong retail offer and was named the UK's Most Exciting Food Destination by the Good Food Guide 2023. It has been identified by the Council's Tourism Service that the level of expertise in digital marketing is inconsistent across Birmingham's visitor economy. This is particularly evident in the heritage and food sectors where many independent businesses lack the time, money or expertise to communicate effectively with new and existing customers. Business websites vary in quality and compliance with accessibility legislation. Language may also be a barrier for employers working in Birmingham's incredibly diverse food and drink scene. The Council is seeking a suitably qualified and experienced organisation to support the enhancement of digital marketing skills of visitor economy businesses in Birmingham. This will help businesses in the tourism, hospitality, leisure and retail sectors in Birmingham to become more proactive in engaging with new and existing customer and become more resilient in an increasingly competitive market. The organisation should have relevant expertise/ knowledge in delivering training and high-quality materials. The Council is committed to making the city a welcoming and inclusive leisure destination for visitors and residents. To support this, there is a requirement for a consistent level of high-quality content across the digital channels of businesses working in the visitor economy, inspiring customers and providing them with the information to plan their journeys with confidence. The contract will be for the period commencing May 2024 and concluding on 31st January 2025. The Council will be using its free to use e-tendering system (in-tend) for the administration of this procurement process and potential suppliers must register with the system to be able to express an interest. If you wish to express an interest in this opportunity, please click on the following link to access https://in-tendhost.co.uk/birminghamcc/ and submit your details to register. You will then be able to log on which will enable you to download all relevant quotation documentation. If you are unable to register with In-tend or have any questions or problems on how to use this web site please email us at: cps@birmingham.gov.uk Your completed tender submission should be returned by noon on 17th April 2024 via the 'in-tend' system https://in-tendhost.co.uk/birminghamcc. Additional information: If you are interested in tendering please click on the following link to access Birmingham City Council's tender Portal. Delivery Notes Birmingham Is a Recurrent Procurement Type? : No ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/4c46ecce-8525-4b1a-b8bb-a2debf7fa338 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Not Specified | | Procurement method details | Other - | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 22 Mar 2024 | | Submission deadline | 17 Apr 2024 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 1 May 2024 - 24 Jan 2025 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | BIRMINGHAM CITY COUNCIL | | Locality | WEST MIDLANDS | | Post town | Birmingham | | Postcode | B4 7WB | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG3 West Midlands | | ITL 3 | TLG31 Birmingham | | Local authority | Birmingham | | Electoral ward | Newtown | | Westminster constituency | Birmingham Ladywood | | Delivery location | TLG West Midlands (England) | ## CPV Codes ### Divisions - 75 - Administration, defence and social security services - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 75125000 - Administrative services related to tourism affairs - 79340000 - Advertising and marketing services - 79342000 - Marketing services - 79342100 - Direct marketing services - 79413000 - Marketing management consultancy services ## Release History - 22 Mar 2024 at 13:42 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/4c46ecce-8525-4b1a-b8bb-a2debf7fa338 - 22 Mar 2024 at 13:09 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/4c46ecce-8525-4b1a-b8bb-a2debf7fa338 - 22 Mar 2024 at 13:07 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/4c46ecce-8525-4b1a-b8bb-a2debf7fa338 - 22 Mar 2024 at 13:01 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/4c46ecce-8525-4b1a-b8bb-a2debf7fa338 - 22 Mar 2024 at 13:01 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/4c46ecce-8525-4b1a-b8bb-a2debf7fa338 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/4c46ecce-8525-4b1a-b8bb-a2debf7fa338 22nd March 2024 - Opportunity notice on Contracts Finder - https://in-tendhost.co.uk/birminghamcc/aspx/ Additional information on how to apply for this contract ## Notice URLs - https://in-tendhost.co.uk/birminghamcc - https://in-tendhost.co.uk/birminghamcc/ ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-44ca608c-ffd3-4161-b2a4-13811aa7387e. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-44ca608c-ffd3-4161-b2a4-13811aa7387e.json.