--- title: "Transport for Cornwall Marketing, Information and Engagement Support" ocid: "ocds-b5fd17-4521442b-1448-4f30-ac5d-f65ce8acf7f6" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-4521442b-1448-4f30-ac5d-f65ce8acf7f6" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-4521442b-1448-4f30-ac5d-f65ce8acf7f6.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-4521442b-1448-4f30-ac5d-f65ce8acf7f6.json" source: "Contracts Finder" current_stage: "Award" buyer: "CORNWALL COUNCIL" published: "2025-04-10" --- # Transport for Cornwall Marketing, Information and Engagement Support Buyer: CORNWALL COUNCIL Current stage: Award OCID: ocds-b5fd17-4521442b-1448-4f30-ac5d-f65ce8acf7f6 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-4521442b-1448-4f30-ac5d-f65ce8acf7f6) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-4521442b-1448-4f30-ac5d-f65ce8acf7f6.json) ## Summary Cornwall Council has announced the award of the contract titled "Transport for Cornwall Marketing, Information and Engagement Support" to Integrated Transport Planning Ltd. This tender, classified under the industry category of Advertising and Marketing Services, focuses on branding, marketing, communications, information provision, and behaviour change to support public transport in Cornwall. The contract, valued at GBP 2,800,000, began on 3rd July 2023 and will run until 2nd July 2025. The competitive procurement process followed an open procedure, with the tender initially published on 14th April 2023 and the submission deadline on 5th May 2023. The award was finalised on 12th June 2023, indicating the completion of the tender stage. This contract presents a significant opportunity for businesses in the advertising and marketing sector, particularly those with a strong understanding of public transport systems and the ability to drive behavioural change. Small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) are encouraged to participate. The winning bidder will play a crucial role in enhancing the visibility and usage of public transport in Cornwall, helping to maintain connectivity in rural coastal areas and promoting health and wellbeing. Businesses with expertise in integrated marketing communications and a passion for public transport will find this contract an ideal platform to showcase their capabilities and contribute to substantial growth in patronage and revenue for Cornwall's bus network. ## Notice Transport for Cornwall is a partnership of public transport providers operating in Cornwall. The aim of the partnership is wide ranging and a formalised Enhanced Partnership is now in place. The partnership requires more resource to help drive forward our plans around branding, marketing, communications, information provision and behaviour change. We need to develop the right content and approach to appeal to the residents and visitors of Cornwall to reach new markets and drive modal shift to buses as part of our ambitious plans across the Duchy. In addition to this a 4 year, 23.5m low fares pilot was introduced aiming to reduce bus fares in Cornwall. The pilot commenced in April 2022 and ends on 31st March 2026. We are the only authority in the country to introduce this scheme which aims to understand the impact of low fares on patronage. The resource required for Transport for Cornwall needs to bring all parties together, drive change and deliver key outcomes to raise awareness of bus as a choice for some journeys and encourage more people to use buses so that patronage/revenue can be increased year on year. Together with the winning bidder, we are hoping to create a Marketing, Engagement and Communication (MEC) to provide leadership and direction to the Council and bus operators as well as co-ordinate and work alongside the partners, recognising and constantly promoting the value of working together, (rather than silo working at individual company level), with the customer at the heart of everything that is done. A strong understating of Transport for Cornwall is essential. This includes understanding the challenges that the Bus industry is facing that are preventing growth, and also, that Cornwall bus network is quite unique. We have a mix of commercial routes and routes that require subsidy from the Council to be financially viable and continue to support connectivity in a rural coastal landscape. In addition, services such as Truro Park & Ride are still recovering from the pandemic. The winning bidder will need to demonstrate a true understanding and passion for public transport in Cornwall. Understanding that in an area such as Cornwall, public transport essential to keep communities connected, reduce isolation and promote health and wellbeing benefits. It is essential that the winning Supplier grasps how different routes require a different approach in marketing, communication and community engagement, to support usage growth, protect the services and generate growth. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/8546227a-ba55-4183-8e7f-9bac94e6d14e | | Notice type | Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | SME, VCSE | | Awardee scale | SME | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 10 Apr 2025 | | Submission deadline | 5 May 2023 | | Future notice date | Not specified | | Award date | 11 Jun 2023 | | Contract period | 2 Jul 2023 - 24 Sep 2024 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £2,800,000 | | Lots value | Not specified | | Awards value | £2,800,000 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | CORNWALL COUNCIL | | Locality | TRURO | | Post town | Truro | | Postcode | TR1 3AY | | Country | England | | ITL 1 | TLK South West (England) | | ITL 2 | TLK3 Cornwall and Isles of Scilly | | ITL 3 | TLK30 Cornwall and Isles of Scilly | | Local authority | Cornwall | | Electoral ward | Truro Boscawen & Redannick | | Westminster constituency | Truro and Falmouth | | Delivery location | Not specified | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | INTEGRATED TRANSPORT PLANNING | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services ## Release History - 10 Apr 2025 at 10:55 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/8546227a-ba55-4183-8e7f-9bac94e6d14e - 14 Apr 2023 at 11:25 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/acd599e8-741b-4eeb-8e56-3765951f8c0d ## Documents - https://www.contractsfinder.service.gov.uk/Notice/8546227a-ba55-4183-8e7f-9bac94e6d14e 10th April 2025 - Awarded contract notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/acd599e8-741b-4eeb-8e56-3765951f8c0d 14th April 2023 - Opportunity notice on Contracts Finder ## Notice URLs - http://www.cornwall.gov.uk ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. 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