---
title: "Digital Advertising Concession"
ocid: "ocds-b5fd17-453700d5-fa8b-47d7-838b-f3edb503ea58"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-453700d5-fa8b-47d7-838b-f3edb503ea58"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-453700d5-fa8b-47d7-838b-f3edb503ea58.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-453700d5-fa8b-47d7-838b-f3edb503ea58.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "BIP SOLUTIONS LIMITED"
published: "2024-07-11"
---

# Digital Advertising Concession

Buyer: BIP SOLUTIONS LIMITED  
Current stage: Tender  
OCID: ocds-b5fd17-453700d5-fa8b-47d7-838b-f3edb503ea58

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-453700d5-fa8b-47d7-838b-f3edb503ea58)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-453700d5-fa8b-47d7-838b-f3edb503ea58.json)

## Summary

The London Legacy Development Corporation (LLDC) has issued a tender for the Digital Advertising Concession project. The project aims to enhance wayfinding across the Queen Elizabeth Olympic Park (QEOP) by incorporating new digital assets, ensuring safety and inclusivity. The tender, with an estimated capital of £6 million and expected revenue of £56.6 million, is open for bidding until 4th September 2024. The contract period is scheduled to start on 21st October 2024 and last until 20th October 2034. The procurement falls under the main category of services and is suitable for businesses providing advertising and marketing services located in London, United Kingdom.

This tender opportunity by LLDC presents a lucrative revenue-generating chance for businesses specialised in advertising and marketing services. Companies with expertise in digital signage and commercial advertising will find this project well-suited for growth. The open procurement method allows businesses to compete for the concession contract, ensuring equal opportunities for all suitable candidates. With a long contract period of ten years, the concessionaire can establish a sustainable business model while contributing to the financial viability of QEOP. Interested businesses are encouraged to explore this opportunity and submit their bids before the deadline to participate in this exciting project.

## Notice

London Legacy Development Corporation (LLDC) digital signage project is to build on and extend the general principles of the 2013 Wayfinding Strategy incorporating new digital assets to improve wayfinding across the Queen Elizabeth Olympic Park (QEOP), supporting the estate management in making the park safe, accessible, and inclusive for all users, while providing new commercial opportunities to support the long-term financial sustainability of QEOP. LLDC is seeking to place an advertising concession with a concessionaire to commence from October 2024 to create a long-term revenue generating opportunity. Capital estimated around PS6M and the revenue is the PS56,6m

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/5131b06c-c1e9-4b83-af08-874ea9dedcdc |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (above threshold) |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 11 Jul 2024 |
| Submission deadline | 4 Sep 2024 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 20 Oct 2024 - 20 Oct 2034 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BIP SOLUTIONS LIMITED |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW18 4LS |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI34 Wandsworth |
| Local authority | Wandsworth |
| Electoral ward | Wandsworth Town |
| Westminster constituency | Putney |
| Delivery location | TLI London |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 11 Jul 2024 at 14:45 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/5131b06c-c1e9-4b83-af08-874ea9dedcdc

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/5131b06c-c1e9-4b83-af08-874ea9dedcdc
  11th July 2024 - Opportunity notice on Contracts Finder
- https://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-and-marketing-services./9U297563SN
  Please follow this link to view the notice.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-453700d5-fa8b-47d7-838b-f3edb503ea58. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-453700d5-fa8b-47d7-838b-f3edb503ea58.json.