---
title: "BTA1784 SME Audience Segmentation"
ocid: "ocds-b5fd17-458e1f91-41bb-4a77-8fbc-2d6016e12d0b"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-458e1f91-41bb-4a77-8fbc-2d6016e12d0b"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-458e1f91-41bb-4a77-8fbc-2d6016e12d0b.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-458e1f91-41bb-4a77-8fbc-2d6016e12d0b.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "BRITISH TOURIST AUTHORITY T/A VISITBRITAIN"
published: "2023-01-20"
---

# BTA1784 SME Audience Segmentation

Buyer: BRITISH TOURIST AUTHORITY T/A VISITBRITAIN  
Current stage: Award  
OCID: ocds-b5fd17-458e1f91-41bb-4a77-8fbc-2d6016e12d0b

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## Summary

The buying organisation, British Tourist Authority t/a VisitBritain, has completed a procurement process for the project titled "BTA1784 SME Audience Segmentation" under the services category. The tender, employing an open procedure below threshold, had a tender period ending on 26th October 2022, with a contract period starting on 18th November 2022 and closing on 31st March 2023. The location of the procurement is in London, United Kingdom.

This tender awarded to IMPACT RESEARCH LTD with a contract value of £56,500 creates business opportunities for small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) involved in market and economic research, polling, and statistics. Businesses capable of undertaking quantitative research to size identified segments can benefit from this tender opportunity.

## Notice

VisitBritain sought an agency to undertake robust quantitative research to provide solid sizing of the identified segments and to build on the previous findings by quantifying the results based representative and robust sample of tourism businesses. The initial term of the contract is for a period to the end of March 2023 with the ability to extend up to two (2) further months, if required.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/d3269a09-7178-417b-a1d2-c15dd2be0185 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 20 Jan 2023 |
| Submission deadline | 26 Oct 2022 |
| Future notice date | Not specified |
| Award date | 29 Nov 2022 |
| Contract period | 18 Nov 2022 - 31 Mar 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £56,500 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH TOURIST AUTHORITY T/A VISITBRITAIN |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1W 0BD |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | IMPACT RESEARCH |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79300000 - Market and economic research; polling and statistics

## Release History

- 20 Jan 2023 at 14:40 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/d3269a09-7178-417b-a1d2-c15dd2be0185

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/d3269a09-7178-417b-a1d2-c15dd2be0185
  20th January 2023 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-458e1f91-41bb-4a77-8fbc-2d6016e12d0b. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-458e1f91-41bb-4a77-8fbc-2d6016e12d0b.json.