--- title: "Strategic Communications Support" ocid: "ocds-b5fd17-458e2272-7de6-4e0e-9864-c17c7d8ed210" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-458e2272-7de6-4e0e-9864-c17c7d8ed210" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-458e2272-7de6-4e0e-9864-c17c7d8ed210.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-458e2272-7de6-4e0e-9864-c17c7d8ed210.json" source: "Contracts Finder" current_stage: "Tender" buyer: "NATIONAL ARMY MUSEUM" published: "2019-12-30" --- # Strategic Communications Support Buyer: NATIONAL ARMY MUSEUM Current stage: Tender OCID: ocds-b5fd17-458e2272-7de6-4e0e-9864-c17c7d8ed210 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-458e2272-7de6-4e0e-9864-c17c7d8ed210) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-458e2272-7de6-4e0e-9864-c17c7d8ed210.json) ## Summary The National Army Museum is currently inviting tenders for a project titled "Strategic Communications Support," aimed at enhancing the museum's engagement with audiences through a coherent strategic messaging framework. This procurement process, categorised under marketing services (CPV code 79342000), is at the Tender stage, with the tender period closing on 20th January 2020. The contract is expected to commence on 10th February 2020 and will last until 21st March 2021. The total value of the contract ranges from £25,000 to £40,000, and interested bidders should refer to the contact point, Ms Linda Stranks, for any clarification or time extensions regarding their submissions. This tender presents an excellent opportunity for businesses specialising in communications, marketing, and audience engagement strategies, particularly small and medium enterprises (SMEs) that can deliver innovative value propositions and messaging frameworks. Companies with expertise in developing and implementing strategic communications and those that can navigate arts and cultural sectors would be particularly well-suited to compete for this contract, thereby fostering collaboration with the National Army Museum and contributing to its ongoing mission and values. Interested parties can maximise their chances by showcasing relevant experience and creative capabilities in their proposals. ## Notice As we approach 3 years following reopening the Musuem is keen to use what it has learnt to improve the way in which we communicate and engage with our audiences. The Museum has created a 5-year strategy, Master Narrative (the guiding principle for the story the Museum has to tell) and a new audience segmentation model. This has allowed the Museum to re-align its priorities and targets. As part of our ongoing development of the Museum we are now looking to produces coherent and consistent strategic messaging. Working with our existing mission and values and referencing our master narrative we require a strategic communications framework that the Museum and its staff can use across all channels. It will also further develop our audience segmentation model. Outline of potential scope of work to include: Phase 1: Value proposition Develop value proposition for the NAM - how should our mission and values manifest themselves in our communications with our audiences. Deliverables: Written articulation of value proposition and creative examples of how this might translate to external communications -e.g. advertising/website copy Phase 2: Persona development and messaging framework Build upon our audience segmentation work to produce granular personas that we can test and use Deliverables: Granular and identifiable persona to support communications which are aligned to our segmentation work. External messaging framework: Develop an external messaging framework that provides a bridge between the new 'master narrative' and our audience groups. Deliverables: Series of core messages and content examples to underpin external communications Phase 3: Ongoing strategic communications consultancy & support Across the year, provision of ad-hoc support for Museum communications messaging to provide a consistent touchpoint for messaging. Additional information: This notice was originally posted on the Museum's website on 20 Dec 2019. Due to access issues with the Contracts Finder Website and staff leave it has not been possible to post until 30 Dec. Should interested tenderers require additional time to provide a bid they should contact the contact member of staff: lstranks@nam.ac.uk in the first instance. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/68de7dbf-654b-40dd-adf1-22fb379c23f5 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Not specified | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 30 Dec 2019 | | Submission deadline | 20 Jan 2020 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 10 Feb 2020 - 21 Mar 2021 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £40,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | NATIONAL ARMY MUSEUM | | Locality | LONDON | | Post town | South West London | | Postcode | SW3 4HT | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI3 Inner London - West | | ITL 3 | TLI33 Kensington & Chelsea and Hammersmith & Fulham | | Local authority | Kensington and Chelsea | | Electoral ward | Royal Hospital | | Westminster constituency | Chelsea and Fulham | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79342000 - Marketing services ## Release History - 30 Dec 2019 at 10:23 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/68de7dbf-654b-40dd-adf1-22fb379c23f5 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/68de7dbf-654b-40dd-adf1-22fb379c23f5 30th December 2019 - Opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/76e79907-65e1-4dbe-9354-c18ba1feba13 ## Notice URLs - http://www.nam.ac.uk ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-458e2272-7de6-4e0e-9864-c17c7d8ed210. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-458e2272-7de6-4e0e-9864-c17c7d8ed210.json.