---
title: "Google Analytics 360 (Premium)"
ocid: "ocds-b5fd17-45f4c88c-83e3-4d5b-948d-5370892bac60"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-45f4c88c-83e3-4d5b-948d-5370892bac60"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-45f4c88c-83e3-4d5b-948d-5370892bac60.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-45f4c88c-83e3-4d5b-948d-5370892bac60.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DVSA - DRIVER AND VEHICLE STANDARDS AGENCY"
published: "2021-10-14"
---

# Google Analytics 360 (Premium)

Buyer: DVSA - DRIVER AND VEHICLE STANDARDS AGENCY  
Current stage: Award  
OCID: ocds-b5fd17-45f4c88c-83e3-4d5b-948d-5370892bac60

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-45f4c88c-83e3-4d5b-948d-5370892bac60)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-45f4c88c-83e3-4d5b-948d-5370892bac60.json)

## Summary

The DVSA - Driver and Vehicle Standards Agency recently completed a procurement process for a contract titled "Google Analytics 360 (Premium)" within the software services industry. The tender, which had a total value of £98,566, was awarded to Merkle UK Three Limited. The procurement method utilised was selective, operating as a call-off from a framework agreement. The contract period commenced on 1st November 2021 and is set to conclude on 31st October 2022, following a tender period that ended on 11th October 2021.

This tender presents significant opportunities for businesses interested in software services related to licence management and analytics. Small and medium enterprises (SMEs) particularly suited to this field may find potential for growth by engaging in similar future tenders, especially those that can offer innovative software solutions or complementary services in analytics. The success of this procurement illustrates the ongoing demand for such services and encourages participation from specialised providers.

## Notice

K280021562

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/2711e67c-a0ac-4c82-88a2-6a44cf5e810a |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 14 Oct 2021 |
| Submission deadline | 11 Oct 2021 |
| Future notice date | Not specified |
| Award date | 10 Oct 2021 |
| Contract period | 1 Nov 2021 - 31 Oct 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £98,566 |
| Lots value | Not specified |
| Awards value | £98,566 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DVSA - DRIVER AND VEHICLE STANDARDS AGENCY |
| Locality | BRISTOL |
| Post town | Bristol |
| Postcode | BS5 0DA |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK5 West of England |
| ITL 3 | TLK51 Bristol, City of |
| Local authority | Bristol, City of |
| Electoral ward | Lawrence Hill |
| Westminster constituency | Bristol East |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MERKLE UK THREE |

## CPV Codes

### Divisions

- 48 - Software package and information systems

### Codes

- 48218000 - License management software package

## Release History

- 14 Oct 2021 at 10:13 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/2711e67c-a0ac-4c82-88a2-6a44cf5e810a

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/2711e67c-a0ac-4c82-88a2-6a44cf5e810a
  14th October 2021 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/e91bc32d-9f12-497e-8c65-a29f12c89642
  n/a

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-45f4c88c-83e3-4d5b-948d-5370892bac60. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-45f4c88c-83e3-4d5b-948d-5370892bac60.json.