---
title: "Transport for Cornwall Marketing, Information and Engagement Support"
ocid: "ocds-b5fd17-46860905-d9d9-4f7d-b2d0-764e54cdbf42"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-46860905-d9d9-4f7d-b2d0-764e54cdbf42"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-46860905-d9d9-4f7d-b2d0-764e54cdbf42.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-46860905-d9d9-4f7d-b2d0-764e54cdbf42.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "CORNWALL COUNCIL"
published: "2023-08-11"
---

# Transport for Cornwall Marketing, Information and Engagement Support

Buyer: CORNWALL COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-46860905-d9d9-4f7d-b2d0-764e54cdbf42

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## Summary

The Cornwall Council has awarded a contract for "Transport for Cornwall Marketing, Information and Engagement Support" to Integrated Transport Planning Ltd (ITP). The contract, valued at £28,000,000 GBP, involves advertising and marketing services. The procurement process was an open procedure with a tender period ending on 5th May 2023. The contract period is from 3rd July 2023 to 2nd July 2025. Cornwall Council is the buying organization located in Truro, England. The contract aims to enhance branding, marketing, communications, and behavior change to promote the use of buses in Cornwall.

This tender presents an opportunity for businesses, especially those in advertising and marketing services, to collaborate with Cornwall Council and contribute to the growth of public transport in Cornwall. Small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprise organizations (VCSEs) are encouraged to participate. The winning bidder is expected to understand the unique challenges and opportunities in Cornwall's bus network and demonstrate a passion for public transport that benefits communities, reduces isolation, and promotes health and wellbeing.

## Notice

Transport for Cornwall is a partnership of public transport providers operating in Cornwall. The aim of the partnership is wide ranging and a formalised Enhanced Partnership is now in place. The partnership requires more resource to help drive forward our plans around branding, marketing, communications, information provision and behaviour change. We need to develop the right content and approach to appeal to the residents and visitors of Cornwall to reach new markets and drive modal shift to buses as part of our ambitious plans across the Duchy. In addition to this a 4 year, 23.5m low fares pilot was introduced aiming to reduce bus fares in Cornwall. The pilot commenced in April 2022 and ends on 31st March 2026. We are the only authority in the country to introduce this scheme which aims to understand the impact of low fares on patronage. The resource required for Transport for Cornwall needs to bring all parties together, drive change and deliver key outcomes to raise awareness of bus as a choice for some journeys and encourage more people to use buses so that patronage/revenue can be increased year on year. Together with the winning bidder, we are hoping to create a Marketing, Engagement and Communication (MEC) to provide leadership and direction to the Council and bus operators as well as co-ordinate and work alongside the partners, recognising and constantly promoting the value of working together, (rather than silo working at individual company level), with the customer at the heart of everything that is done. A strong understating of Transport for Cornwall is essential. This includes understanding the challenges that the Bus industry is facing that are preventing growth, and also, that Cornwall bus network is quite unique. We have a mix of commercial routes and routes that require subsidy from the Council to be financially viable and continue to support connectivity in a rural coastal landscape. In addition, services such as Truro Park & Ride are still recovering from the pandemic. The winning bidder will need to demonstrate a true understanding and passion for public transport in Cornwall. Understanding that in an area such as Cornwall, public transport essential to keep communities connected, reduce isolation and promote health and wellbeing benefits. It is essential that the winning Supplier grasps how different routes require a different approach in marketing, communication and community engagement, to support usage growth, protect the services and generate growth.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/7feba09f-69ba-4ee5-9f7c-7b40b18b0792 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 11 Aug 2023 |
| Submission deadline | 5 May 2023 |
| Future notice date | Not specified |
| Award date | 11 Jun 2023 |
| Contract period | 2 Jul 2023 - 2 Jul 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £2,800,000 |
| Lots value | Not specified |
| Awards value | £28,000,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CORNWALL COUNCIL |
| Locality | TRURO |
| Post town | Truro |
| Postcode | TR1 3AY |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK3 Cornwall and Isles of Scilly |
| ITL 3 | TLK30 Cornwall and Isles of Scilly |
| Local authority | Cornwall |
| Electoral ward | Truro Boscawen & Redannick |
| Westminster constituency | Truro and Falmouth |
| Delivery location | TLC North East (England), TLD North West (England), TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | INTEGRATED TRANSPORT PLANNING LTD (ITP |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 11 Aug 2023 at 11:23 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/7feba09f-69ba-4ee5-9f7c-7b40b18b0792

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/7feba09f-69ba-4ee5-9f7c-7b40b18b0792
  11th August 2023 - Awarded contract notice on Contracts Finder
- https://procontract.due-north.com/Advert?advertId=8d46a083-afda-ed11-8121-005056b64545
  Advert

## Notice URLs

- http://www.cornwall.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-46860905-d9d9-4f7d-b2d0-764e54cdbf42. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-46860905-d9d9-4f7d-b2d0-764e54cdbf42.json.