--- title: "PRJ-1134 - Free Your Mind - phase 3 Behavioural science-led mental health communications campaign" ocid: "ocds-b5fd17-46afebca-4eb8-468f-a7c0-2633710d13df" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-46afebca-4eb8-468f-a7c0-2633710d13df" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-46afebca-4eb8-468f-a7c0-2633710d13df.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-46afebca-4eb8-468f-a7c0-2633710d13df.json" source: "Contracts Finder" current_stage: "Tender" buyer: "SOUTH EAST LONDON CCG" published: "2022-03-07" --- # PRJ-1134 - Free Your Mind - phase 3 Behavioural science-led mental health communications campaign Buyer: SOUTH EAST LONDON CCG Current stage: Tender OCID: ocds-b5fd17-46afebca-4eb8-468f-a7c0-2633710d13df [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-46afebca-4eb8-468f-a7c0-2633710d13df) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-46afebca-4eb8-468f-a7c0-2633710d13df.json) ## Summary The procurement process for the "Free Your Mind - phase 3 Behavioural science-led mental health communications campaign" is being conducted by South East London Clinical Commissioning Group (CCG) based in London, United Kingdom. The procurement, classified under public relations services, is currently in the tender stage. The deadline for submission of bids is 14:00 on Monday, 21 March 2022, with the contract expected to commence on 1 April 2022 and last until 31 January 2023. This initiative aims to develop data-driven behavioural campaigns that address mental health challenges exacerbated by the COVID-19 pandemic across South London, particularly targeting areas with significant health inequalities. This tender presents an excellent opportunity for businesses specialising in behavioural science, public relations, or mental health services to engage and contribute to a socially impactful campaign. Companies that can deliver innovative communication strategies and have experience in behaviour-led projects are particularly well-suited for this opportunity. Additionally, organisations with a focus on addressing health inequalities and promoting mental wellbeing are encouraged to participate, as the project aims to reach vulnerable communities and enhance their access to support services. ## Notice 1. Introduction This document sets out a specification for the procurement of a provider to deliver innovative behaviour science-led campaign across south London (SELCCG and SWLCCG). It is possible that the campaign scope could increase if other neighbouring regions decide to participate. The aim of the procurement is to provide the SELCCG with data-driven behaviour change campaign that responds to scope and aims detailed below. The provider will develop content and creatives which, through randomised trials, will resonate with our audiences and prompt them to take action. The campaign will focus and aim of maximising the actions and outcomes of South London Listens Mental Health Action Plan. The approach will also provide a learnings of a successful behaviour science-led approach for future projects. The successful bidder will be awarded to a provider framework for a period of 6 to 9 months and will be required to be available to provide services to plan and deliver of the Free Your Mind- phase 3 campaign. 2. Scope The COVID-19 pandemic has had an impact on all aspect of our lives and on our physical and mental health. COVID-19 has brought many new challenges; but it has also had an amplifying effect on pre-existing inequalities in both society and health services, threatening the most vulnerable in our communities. Affected communities and groups are those already experiencing significant health inequalities, including those from black and minority ethnic groups, and people who are economically and socially disadvantaged. The Free Your Mind - phase 3 campaign will work in partnership with the South London Listens Programme to support some of the priorities and actions included in the South London Listens Action Plan published in Nov 2021. The Free Your Mind - phase 3 will support and complement the face to face approach that South London Listens is implementing to deliver the action plan set up to help prevent a mental ill-health crisis as a direct result of the impact of the Covid-19 pandemic. Free Your Mind - Phase 3 Campaign objectives * Recruiting Mental Health Digital Activists - Digital commitment how they can help by signing up a pledge and commit to share SLL information and signpost to MH and wellbeing services/Free Your Mind hub * Promote wellbeing hubs * Help reduce inequalities through targeting areas where mental ill-health is highest and access to services lowest * Drive people to take action about their mental wellbeing through accessing services (Kooth, IAPT, etc) or using self-help/wellbeing techniques * Drive traffic to South London Listens through Free Your Mind microsite * Raise awareness and encourage people with mental health problems to access Work Well advice line Additional information: The contract is a going to be for 9 months. The Contract is expected to commence on 1st April 2022, with the possible deadline for delivery of the service being 31 January 203. Bidders are requested to review the contents of the Request for Quotation guidance document carefully, register their organisation, and express their interest in the RFQ via the e-tendering portal (ProContract). RFQ documentation can be accessed following initial registration and expression of interest via the e-tendering portal: https://proContract.due-north.com/register Any reference to "the e-tendering portal" should be considered reflective of the above web address. The RFQ has been issued through the e-tendering portal. All Bidders wishing to participate must complete and submit Bids that comply with the requirements set out in the RFQ document. Bidders are required to complete the Bid Response Document (Section F of the RFQ document) and upload it and any attachments as indicated, onto the e-tendering portal before the deadline for submission of bids specified in the RFQ document. The project on Pro-contract Portal can be accessed by https://procontract.due-north.com/Advert?advertId=d528e826-079e-ec11-8112-005056b64545 The deadline for the submission of quotation is 14:00 Monday 21 March 2022 ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/0dfd7bcf-c421-4e1f-9353-edad9ce4be79 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Not Specified | | Procurement method details | Other - | | Tender suitability | VCSE | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 7 Mar 2022 | | Submission deadline | 21 Mar 2022 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 30 Apr 2022 - 31 Jan 2023 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | SOUTH EAST LONDON CCG | | Locality | LONDON | | Post town | South East London | | Postcode | SE1 7NT | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI4 Inner London - East | | ITL 3 | TLI45 Lambeth | | Local authority | Lambeth | | Electoral ward | Waterloo & South Bank | | Westminster constituency | Vauxhall and Camberwell Green | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79416000 - Public relations services ## Release History - 7 Mar 2022 at 17:48 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/0dfd7bcf-c421-4e1f-9353-edad9ce4be79 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/0dfd7bcf-c421-4e1f-9353-edad9ce4be79 7th March 2022 - Opportunity notice on Contracts Finder ## Notice URLs - https://proContract.due-north.com/register - https://procontract.due-north.com/Advert?advertId=d528e826-079e-ec11-8112-005056b64545 - https://selondonccg.nhs.uk/ ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-46afebca-4eb8-468f-a7c0-2633710d13df. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-46afebca-4eb8-468f-a7c0-2633710d13df.json.