---
title: "BTA926 Chinese Travel Partner OTA"
ocid: "ocds-b5fd17-46f685f8-d31d-42f5-8223-b99214e71c33"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-46f685f8-d31d-42f5-8223-b99214e71c33"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-46f685f8-d31d-42f5-8223-b99214e71c33.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-46f685f8-d31d-42f5-8223-b99214e71c33.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "BRITISH TOURIST AUTHORITY"
published: "2018-03-17"
---

# BTA926 Chinese Travel Partner OTA

Buyer: BRITISH TOURIST AUTHORITY  
Current stage: Award  
OCID: ocds-b5fd17-46f685f8-d31d-42f5-8223-b99214e71c33

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-46f685f8-d31d-42f5-8223-b99214e71c33)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-46f685f8-d31d-42f5-8223-b99214e71c33.json)

## Summary

The British Tourist Authority is seeking a travel partner in China through the tender titled "BTA926 Chinese Travel Partner OTA" to promote British tourism between 2018 and 2020. This procurement falls within the administrative services related to tourism affairs, with a total contract value of £3,000,000. The tender period concluded on 13 March 2018, and the contract will be active from 15 March 2018 until 15 March 2021. The primary location for service delivery is London, United Kingdom, targeting a broad audience of potential travellers.

This tender presents significant opportunities for businesses specialising in tourism and travel, particularly those with a strong digital presence and marketing capabilities aimed at the Chinese market. Companies that can offer innovative tourism products and possess experience in executing large-scale marketing campaigns will be well-suited to compete for this contract. Engaging with the British Tourist Authority may also facilitate further collaborations and enhance visibility in the lucrative China-UK travel sector.

## Notice

VisitBritain is seeking an OTA partner un China to work with during 2018 through 2020 to encourage Chinese consumers to travel to Britain. The activity will have a 360 degree marketing approach, encompassing everything from specific tactical campaigns, which have impact at every stage of the consumer journey, from inspiration through to consideration, planning, booking and advocacy. The OTA should also have the capability to create and produce new British tourism products, based on VisitBritain priorities. The activity must align with VisitBritain's global brand campaign and this will be visible at every consumer touchpoint.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/6fb57c51-9705-4fbb-8dcf-efe142957e59 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 17 Mar 2018 |
| Submission deadline | 13 Mar 2018 |
| Future notice date | Not specified |
| Award date | 13 Mar 2018 |
| Contract period | 15 Mar 2018 - 15 Mar 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £3,000,000 |
| Lots value | Not specified |
| Awards value | £3,000,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH TOURIST AUTHORITY |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1H 0ET |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | SHANGHAI CTRIP COMMERCE |

## CPV Codes

### Divisions

- 75 - Administration, defence and social security services

### Codes

- 75125000 - Administrative services related to tourism affairs

## Release History

- 17 Mar 2018 at 12:51 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/6fb57c51-9705-4fbb-8dcf-efe142957e59

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/6fb57c51-9705-4fbb-8dcf-efe142957e59
  17th March 2018 - Awarded contract notice on Contracts Finder
- https://www.delta-esourcing.com/delta/respondToList.html?noticeId=306285675
  Please follow this link to view the notice.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-46f685f8-d31d-42f5-8223-b99214e71c33. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-46f685f8-d31d-42f5-8223-b99214e71c33.json.