--- title: "Media Buying Service for Bath and North East Somerset Council Heritage Services" ocid: "ocds-b5fd17-470168b6-6fda-437a-856d-1a0542af2c37" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-470168b6-6fda-437a-856d-1a0542af2c37" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-470168b6-6fda-437a-856d-1a0542af2c37.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-470168b6-6fda-437a-856d-1a0542af2c37.json" source: "Contracts Finder" current_stage: "Tender" buyer: "BATH AND NORTH EAST SOMERSET COUNCIL" published: "2019-03-06" --- # Media Buying Service for Bath and North East Somerset Council Heritage Services Buyer: BATH AND NORTH EAST SOMERSET COUNCIL Current stage: Tender OCID: ocds-b5fd17-470168b6-6fda-437a-856d-1a0542af2c37 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-470168b6-6fda-437a-856d-1a0542af2c37) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-470168b6-6fda-437a-856d-1a0542af2c37.json) ## Summary The Bath and North East Somerset Council is seeking a media buying service for its Heritage Services, aimed at enhancing the marketing campaigns for the Roman Baths, Fashion Museum, and Victoria Art Gallery. This tender, titled "Media Buying Service for Bath and North East Somerset Council Heritage Services," falls within the marketing management consultancy services category (CPV 79413000). The open procurement process has a submission deadline of 10 April 2019, with the anticipated contract period commencing on 3 June 2019 and lasting until 1 June 2023. The contract is valued at £60,000 and will facilitate comprehensive media strategy development and execution, which is essential for meeting the organisation's revenue forecasting goals. This tender presents significant opportunities for businesses, particularly those with a background in media buying and marketing within the heritage sector. Companies that can demonstrate experience in managing large-scale marketing campaigns and providing innovative advertising strategies will be well-suited to compete in this procurement. Given the council's commitment to engaging diverse audiences and its record of successful marketing returns, this contract is an excellent opportunity for firms looking to expand their client base in the public sector, especially in a culturally rich environment like Bath. ## Notice Bath and North East Somerset Council's Heritage Services require an experienced media buyer/agency to brief and commission a range of media for the Roman Baths, Fashion Museum and Victoria Art Gallery's marketing campaigns. The Roman Baths conducts up to 5 and the Victoria Art Gallery and Fashion Museum conduct an average of 2 large scale marketing campaigns, each year in order to grow their audience base and ensure revenue levels are maintained in line with the council's financial forecasting. The contract will be for five years and will involve briefing media owners on the requirements and negotiating rates for a range of media including but not limited to outdoor media sites (Out of Home), radio advertising, podcast advertising, social influencer advertising, digital media, and DAX streaming for national and local media owners. The media buyer will also provide a support function for the organisation suggesting new media to reach new audiences, creating detailed campaign plans, and liaising with designers. The following will be considered as part of the tender process: * Experience of working in a Heritage environment * Demonstrable ability of managing large scale marketing campaigns and advising on or recommending the appropriate advertising route * Value for money * Social Value We have established that we cannot produce this in-house and that we will have to procure the requirement as we are unable to access the preferential rates for the media identified without working with a media buyer. The marketing team also does not have capacity to fulfil this function. The marketing budget currently produces an average return on investment of 1:6 and represents fewer than 5% of the total revenue for the organisation. Our marketing cost per paying visitor is 44p - far lower than the average issued by Association of Leading Visitor Attractions which shows that the average cost per paying visitor is PS1.28 (ALVA Financial Benchmarking Report 2017). The media spend produces over 15million impressions for the Roman Baths over the year. 3. Anticipated Contract Term We anticipate that any supplier agreement will be for a period of 36 months, commencing on 1 January 2019, with an option to extend for 12 months. The reason for this length of time is to allow the media buyer /agency time to fully understand the Heritage Services business cycle and products ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/b8568599-b145-4d2e-9180-f94301e004ac | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 6 Mar 2019 | | Submission deadline | 10 Apr 2019 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 2 Jun 2019 - 1 Jun 2023 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £60,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | BATH AND NORTH EAST SOMERSET COUNCIL | | Locality | BATH | | Post town | Bath | | Postcode | BA1 5AW | | Country | England | | ITL 1 | TLK South West (England) | | ITL 2 | TLK5 West of England | | ITL 3 | TLK52 Bath & North East Somerset and South Gloucestershire | | Local authority | Bath and North East Somerset | | Electoral ward | Kingsmead | | Westminster constituency | Bath | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79413000 - Marketing management consultancy services ## Release History - 6 Mar 2019 at 14:40 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/b8568599-b145-4d2e-9180-f94301e004ac ## Documents - https://www.contractsfinder.service.gov.uk/Notice/b8568599-b145-4d2e-9180-f94301e004ac 6th March 2019 - Opportunity notice on Contracts Finder ## Notice URLs - http://www.bathnes.gov.uk ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-470168b6-6fda-437a-856d-1a0542af2c37. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-470168b6-6fda-437a-856d-1a0542af2c37.json.