---
title: "Personalisation for Learner Motivation in Healthcare"
ocid: "ocds-b5fd17-470a81a2-4183-4db1-b6aa-fbed506189e1"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-470a81a2-4183-4db1-b6aa-fbed506189e1"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-470a81a2-4183-4db1-b6aa-fbed506189e1.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-470a81a2-4183-4db1-b6aa-fbed506189e1.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "HEALTH EDUCATION ENGLAND"
published: "2020-11-11"
---

# Personalisation for Learner Motivation in Healthcare

Buyer: HEALTH EDUCATION ENGLAND  
Current stage: Award  
OCID: ocds-b5fd17-470a81a2-4183-4db1-b6aa-fbed506189e1

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## Summary

The public procurement process initiated by Health Education England revolves around the project titled "Personalisation for Learner Motivation in Healthcare." This project falls within the industry category of research and development consultancy services. The procurement is conducted via an open procedure, currently in the award stage, with a total contract value of £42,999.97. The contract implementation is set to run from 23 March 2020 to 22 March 2021. Interested parties might note that the tender period concluded on 5 March 2020, and the awarded contract is aimed at enhancing motivational techniques for NHS staff's e-learning experiences.

This tender presents significant opportunities for businesses, particularly higher education institutions and small to medium-sized enterprises (SMEs) that specialise in educational consultancy and motivational psychology. Companies looking to excel in this field can leverage their expertise in personalised learning solutions and natural language processing to engage in innovative projects that support NHS staff. Collaborating with Health Education England could facilitate expanding their service offerings and enhancing their experience within the healthcare education sector.

## Notice

Background The way learners access education is changing and increasingly incorporates learning from third-party websites and systems, not just those provided to them via HEE's own platforms and systems. However, finding the best and most appropriate resources can be difficult and as such personalised messaging to motivate learners has been a proven technique. Research conducted by HEE with the University of Leeds explored the use of personalised nudges for learner motivation in healthcare, aiming to better support and motivate NHS staff when using e-learning resources. As part of the study two surveys were conducted with medical students at the University of Leeds. The initial results of using text-derived user characteristics for personalising nudges were promising, and the natural next step is to conduct a survey with staff at an NHS Trust, first analysing their personality and thinking styles from text samples using natural language processing and machine learning algorithms, then showing differing motivational messages to the learner. Scope of Contract We are seeking a higher education partner and/or SME in collaboration with a higher education partner to work with us and scale this work up so that we can test different motivational techniques with learners in an NHS workplace setting.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/59eaea73-0be0-497f-a6e8-32e0a878a418 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 11 Nov 2020 |
| Submission deadline | 5 Mar 2020 |
| Future notice date | Not specified |
| Award date | 18 Mar 2020 |
| Contract period | 23 Mar 2020 - 22 Mar 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £50,000 |
| Lots value | Not specified |
| Awards value | £42,999 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | HEALTH EDUCATION ENGLAND |
| Locality | LEEDS |
| Post town | Leeds |
| Postcode | LS1 4PL |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE4 West Yorkshire |
| ITL 3 | TLE42 Leeds |
| Local authority | Leeds |
| Electoral ward | Little London & Woodhouse |
| Westminster constituency | Leeds Central and Headingley |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | SCALED INSIGHTS EMEA |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 73200000 - Research and development consultancy services
- 79419000 - Evaluation consultancy services

## Release History

- 11 Nov 2020 at 19:46 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/59eaea73-0be0-497f-a6e8-32e0a878a418
- 25 Feb 2020 at 13:40 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/8324def1-4ec3-491e-be0e-e8330cc9a0a2

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/59eaea73-0be0-497f-a6e8-32e0a878a418
  11th November 2020 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/8324def1-4ec3-491e-be0e-e8330cc9a0a2
  25th February 2020 - Opportunity notice on Contracts Finder
- https://procontract.due-north.com/Opportunities/Index?p=40bb618e-0a24-e611-8114-000c29c9ba21&v=2
  All responses, and any related clarification questions, must be submitted via HEE's e-tendering portal.

## Notice URLs

- https://hee.nhs.uk/

## Provenance

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