--- title: "Digital Marketing Services" ocid: "ocds-b5fd17-4788b94a-d0e7-426e-bcd8-082244fa6209" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-4788b94a-d0e7-426e-bcd8-082244fa6209" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-4788b94a-d0e7-426e-bcd8-082244fa6209.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-4788b94a-d0e7-426e-bcd8-082244fa6209.json" source: "Contracts Finder" current_stage: "Tender" buyer: "KEELE UNIVERSITY" published: "2021-01-18" --- # Digital Marketing Services Buyer: KEELE UNIVERSITY Current stage: Tender OCID: ocds-b5fd17-4788b94a-d0e7-426e-bcd8-082244fa6209 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-4788b94a-d0e7-426e-bcd8-082244fa6209) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-4788b94a-d0e7-426e-bcd8-082244fa6209.json) ## Summary Keele University is seeking to appoint an agency for its Digital Marketing Services tender, aimed at enhancing recruitment campaigns for the 2022/23 and 2023/24 academic years. This procurement falls under the marketing services category and has a total estimated value of £1,000,000. The tender period concludes on 17th February 2021, with the contract anticipated to commence around 1st August 2021 and extend until 30th September 2022. The procurement method employed is a selective restricted procedure, focusing on suppliers with relevant Higher Education experience across both home and international markets. This tender represents a significant opportunity for businesses specialising in marketing services, particularly those with expertise in the education sector and proven experience in lead generation and student recruitment strategies. Agencies capable of providing innovative solutions and insights into the student journey and application processes will be well-positioned to compete. As Keele University aims to generate leads and enhance enrolment across various course levels, interested SMEs may find this a lucrative avenue to expand their market reach and grow their business within the educational landscape. ## Notice Keele University wishes to appoint an agency that has Higher Education experience in home and international markets and can demonstrate that it understands the student journey, the application funnel and the conversion activities required to meet challenging targets. It is important that this agency can provide sector insights and demonstrate an understanding of what is innovative in the marketplace and across other complex sectors. The University wishes to understand potential approaches to delivering Campaign Consultancy to support and implement the campaigns, in order to meet institutional strategic objectives. They will design, develop and deliver, optimise and evaluate an integrated institutional marketing and recruitment campaign initially for 2022/23 entry then continuing for 2023/24 entry etc. as the years progress. Campaigns will be required to generate leads, applicants and enrolled students across Home and International markets for all course levels. Additional information: The procurement documents are available for unrestricted and full direct access, free of charge, at: https://in-tendhost.co.uk/universityofkeele/aspx/Home Tenders or requests to participate must be submitted electronically via: https://in-tendhost.co.uk/universityofkeele/aspx/Home Is a Recurrent Procurement Type? : No ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/1021492c-338f-4675-b0c9-9489770685f9 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Selective | | Procurement method details | Restricted procedure (above threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 18 Jan 2021 | | Submission deadline | 17 Feb 2021 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 1 Aug 2021 - 30 Sep 2022 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £1,000,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | KEELE UNIVERSITY | | Locality | WEST MIDLANDS | | Post town | Stoke-on-Trent | | Postcode | ST5 5BG | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG2 Shropshire and Staffordshire | | ITL 3 | TLG24 Staffordshire CC | | Local authority | Newcastle-under-Lyme | | Electoral ward | Keele | | Westminster constituency | Newcastle-under-Lyme | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79342000 - Marketing services ## Release History - 18 Jan 2021 at 10:29 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/1021492c-338f-4675-b0c9-9489770685f9 - 18 Jan 2021 at 10:27 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/1021492c-338f-4675-b0c9-9489770685f9 - 18 Jan 2021 at 10:25 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/1021492c-338f-4675-b0c9-9489770685f9 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/1021492c-338f-4675-b0c9-9489770685f9 18th January 2021 - Opportunity notice on Contracts Finder - https://in-tendhost.co.uk/universityofkeele/aspx/ Additional information on how to apply for this contract ## Notice URLs - https://in-tendhost.co.uk/universityofkeele/aspx/Home ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-4788b94a-d0e7-426e-bcd8-082244fa6209. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-4788b94a-d0e7-426e-bcd8-082244fa6209.json.