---
title: "Behaviour Change campaign"
ocid: "ocds-b5fd17-47e0d628-e408-475f-9e36-04602eba9f2a"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-47e0d628-e408-475f-9e36-04602eba9f2a"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-47e0d628-e408-475f-9e36-04602eba9f2a.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-47e0d628-e408-475f-9e36-04602eba9f2a.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "LEICESTERSHIRE POLICE"
published: "2021-10-28"
---

# Behaviour Change campaign

Buyer: LEICESTERSHIRE POLICE  
Current stage: Award  
OCID: ocds-b5fd17-47e0d628-e408-475f-9e36-04602eba9f2a

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## Summary

The procurement process involves Leicestershire Police, which has awarded a contract titled "Behaviour Change campaign" in the advertising campaign services sector. The contract is located in the East Midlands, United Kingdom, and is currently in the Award stage. The procurement method used was a direct single tender action, with the award announced on 25th October 2021. The contract period commences on 1st November 2021 and concludes on 31st March 2022, with a contract value of £44,445.

This contract presents a significant opportunity for businesses focused on advertising and social change initiatives. Companies that specialise in behaviour change campaigns, particularly those with experience in gender-based violence awareness, would be well-suited to compete in similar future tenders. Small and medium-sized enterprises (SMEs) and voluntary sector organisations may find this a particularly relevant area to explore, as projects of this nature often seek to enhance community engagement and social impact.

## Notice

To develop/produce a targeted behaviour change campaign for the force area grounded in theory, focusing on shifting social norms to increase awareness of gender-based violence and mobilising people to act by challenging harmful behaviours/attitudes. This is contract award notice, please don't apply. Additional information: We already have an existing arrangement with Hitch through the VRN and this campaign builds on that programme of work which will both enhance the value of the prior work and maximise the impact of the new work required. The work needs to be completed in a very short space of time (by March 2022) in line with Home Office requirements and so there is not time for a tender process nor to bring up to speed an alternative supplier. Hitch were included in the original bid application.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/1beff286-2463-4058-8c31-f84285761265 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Single tender action (below threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Oct 2021 |
| Submission deadline | 19 Oct 2021 |
| Future notice date | Not specified |
| Award date | 24 Oct 2021 |
| Contract period | 1 Nov 2021 - 31 Mar 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £44,445 |
| Lots value | Not specified |
| Awards value | £44,445 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LEICESTERSHIRE POLICE |
| Locality | LEICESTER |
| Post town | Leicester |
| Postcode | LE19 2BX |
| Country | England |
| ITL 1 | TLF East Midlands (England) |
| ITL 2 | TLF2 Leicestershire, Rutland and Northamptonshire |
| ITL 3 | TLF22 Leicestershire CC and Rutland |
| Local authority | Blaby |
| Electoral ward | Enderby |
| Westminster constituency | South Leicestershire |
| Delivery location | TLF East Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | HITCH MARKETING |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341400 - Advertising campaign services

## Release History

- 28 Oct 2021 at 07:53 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/1beff286-2463-4058-8c31-f84285761265

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/1beff286-2463-4058-8c31-f84285761265
  28th October 2021 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-47e0d628-e408-475f-9e36-04602eba9f2a. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-47e0d628-e408-475f-9e36-04602eba9f2a.json.