--- title: "PQ0532 Consultancy Support for History & Heritage Tourism Product Development for the Coach and Group Market" ocid: "ocds-b5fd17-493a2ae9-8d10-483f-b128-0f95330cff56" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-493a2ae9-8d10-483f-b128-0f95330cff56" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-493a2ae9-8d10-483f-b128-0f95330cff56.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-493a2ae9-8d10-483f-b128-0f95330cff56.json" source: "Contracts Finder" current_stage: "Tender" buyer: "BIRMINGHAM CITY COUNCIL" published: "2024-06-25" --- # PQ0532 Consultancy Support for History & Heritage Tourism Product Development for the Coach and Group Market Buyer: BIRMINGHAM CITY COUNCIL Current stage: Tender OCID: ocds-b5fd17-493a2ae9-8d10-483f-b128-0f95330cff56 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-493a2ae9-8d10-483f-b128-0f95330cff56) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-493a2ae9-8d10-483f-b128-0f95330cff56.json) ## Summary The Birmingham City Council is seeking consultancy support for history and heritage tourism product development for the coach and group market. The project aims to enhance Birmingham's tourism attractions and experiences, focusing on heritage and storytelling. This initiative, funded by the UK Government, requires a tourism specialist to work with the Council's Tourism Officer to identify attractions suitable for coach and group business, provide insights into post-COVID-19 group requirements, and support businesses in marketing their products. The tender deadline is on July 15, 2024, with a contract period starting from August 4, 2024, to January 31, 2025, located in Birmingham, West Midlands, United Kingdom. The procurement method for this service contract is described as 'Other -'. This tender opportunity by Birmingham City Council presents a chance for consultancy firms specialising in marketing management consultancy services and administrative services related to tourism affairs to engage in a project contributing to Birmingham's tourism sector growth. Small and medium-sized enterprises (SMEs) are particularly encouraged to participate in this tender, offering the opportunity to support the city's vision of becoming a leading coach and group destination, attracting more visitors to its unique heritage attractions. The consultancy contract opens doors for businesses to collaborate with the Council to develop bookable tourism products tailored for the coach and group market, aligning with Birmingham's tourism strategy for the future. ## Notice Birmingham City Council (BCC) would like to support the development of Birmingham's tourism attractions and experiences, with a particular focus on heritage and the city's unique stories. To deliver this there is a requirement for a tourism specialist with extensive experience of working in the sector, supporting businesses to develop bookable products for the coach and group market; and to provide training in marketing and storytelling. BCC is a partner in the Birmingham, Solihull and Black Country Local Visitor Economy Partnership and there is an existing travel trade development programme that our visitor economy businesses can access to support their product development and access to trade partners. This project will complement that activity with a clear focus to become first in class for our city centre and neighbourhoods' coach and group welcome, to drive more visitors to our attractions, and to support the recovery of the coach and group market. This underpins planned future funding to improve coach and driver facilities in the city. Birmingham has an incredibly diverse, high-quality tourism offer that appeals to many different markets. The vast majority of visitors who visit the city leave with a positive impression, however the proposition and marketing message to visitors has been delivered alongside regional messaging, owing to funding constraints. The Birmingham Visitor Destination Plan 2022-27 has identified 'History and Heritage' as one of the key hero themes where Birmingham is particularly strong in terms of quality and distinctiveness. There is a wealth of unique heritage attractions and experiences that have the potential for growth but are hampered by a low profile outside of the region. This activity will also support the effective promotion of the city and hone its tourism identity - both of which are priorities of the Visitor Destination Plan. This project is funded by the UK Government through the UK Shared Prosperity Fund. The consultant/specialist will work with the Council's Tourism Officer to: o Identify through a desk-based audit, Birmingham attractions which are working with, or have the potential to accommodate, coach and group business. o Provide insight to modern group and coach planners' requirements from a destination, post COVID-19. o Identify gaps in the destination's coach offer. o Schedule 1-to-1 meetings with the top attractions with coach and group potential to develop their domestic coach and group offer. o If they have wider aspirations to work with the travel trade, they will be referred to the existing travel trade development programme workshops and 1-to-1s and take part in the new Visitor Pass. o Support businesses in storytelling and marketing their tourism products and experiences to this coach and group market, for the creation of a coach and group section in the regional travel trade guide - this could include working with clusters of attractions... Additional information: If you are interested in tendering please click on the following link to access Birmingham City Council's tender Portal. Delivery Notes Birmingham Is a Recurrent Procurement Type? : No ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/0f183209-9a42-4356-8829-945b4a1f4252 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Not Specified | | Procurement method details | Other - | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 25 Jun 2024 | | Submission deadline | 15 Jul 2024 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 4 Aug 2024 - 31 Jan 2025 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | BIRMINGHAM CITY COUNCIL | | Locality | BIRMINGHAM | | Post town | Birmingham | | Postcode | B4 7WB | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG3 West Midlands | | ITL 3 | TLG31 Birmingham | | Local authority | Birmingham | | Electoral ward | Newtown | | Westminster constituency | Birmingham Ladywood | | Delivery location | TLG West Midlands (England) | ## CPV Codes ### Divisions - 75 - Administration, defence and social security services - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 75125000 - Administrative services related to tourism affairs - 79413000 - Marketing management consultancy services ## Release History - 25 Jun 2024 at 12:33 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/0f183209-9a42-4356-8829-945b4a1f4252 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/0f183209-9a42-4356-8829-945b4a1f4252 25th June 2024 - Opportunity notice on Contracts Finder - https://in-tendhost.co.uk/birminghamcc/aspx/ Additional information on how to apply for this contract ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-493a2ae9-8d10-483f-b128-0f95330cff56. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-493a2ae9-8d10-483f-b128-0f95330cff56.json.