---
title: "Development of a Social Media Strategy"
ocid: "ocds-b5fd17-495f517c-34c4-46bc-b191-de456beebe9d"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-495f517c-34c4-46bc-b191-de456beebe9d"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-495f517c-34c4-46bc-b191-de456beebe9d.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-495f517c-34c4-46bc-b191-de456beebe9d.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "SOUTH YORKSHIRE MAYORAL COMBINED AUTHORITY"
published: "2026-02-17"
---

# Development of a Social Media Strategy

Buyer: SOUTH YORKSHIRE MAYORAL COMBINED AUTHORITY  
Current stage: Award  
OCID: ocds-b5fd17-495f517c-34c4-46bc-b191-de456beebe9d

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## Summary

The South Yorkshire Mayoral Combined Authority, based in Sheffield, England, has completed the award stage of its procurement process for the development of a social media strategy. This contract, valued at £86,000, has been awarded to 411 Communications Ltd. The tender focused on enhancing digital engagement through storytelling, direct authenticity, and impactful communication. The procurement, categorised under research and development services, followed a limited method with a competitive quotation approach and involved services relevant to business development consultancy. The project, situated within Yorkshire and the Humber, spans from 16 February 2026 to 26 April 2026.

This tender presents significant opportunities for businesses specialising in digital media strategy and consultancy, particularly those capable of delivering innovative and authentic digital engagement solutions. As the contract is suitable for SMEs and social enterprises, those with expertise in high-impact messaging and leadership-focused content could benefit greatly from this opportunity. Companies with strong capabilities in emotionally resonant storytelling and rapid response strategies are well-positioned to thrive in executing contracts with combined authorities like the South Yorkshire Mayoral Combined Authority, thereby fostering business growth in the consultancy sector.

## Notice

The South Yorkshire Mayoral Combined Authority (SYMCA) are seeking to appoint a step-change, not an incremental update, in how the organisation engages digitally. The Mayor has expressed admiration for approaches that combine: * Clear, simple, emotionally resonant storytelling * Direct-to-camera authenticity and leadership clarity * High-impact messaging and rapid response capability The agency must demonstrate understanding of these styles and propose how equivalent impact can be achieved within a UK Combined Authority context.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/68405ec0-2b90-4adb-8d3c-3b9d940f3ebd |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Competitive quotation (below threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 17 Feb 2026 |
| Submission deadline | 9 Feb 2026 |
| Future notice date | Not specified |
| Award date | 16 Feb 2026 |
| Contract period | 16 Feb 2026 - 26 Apr 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £86,000 |
| Lots value | Not specified |
| Awards value | £86,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SOUTH YORKSHIRE MAYORAL COMBINED AUTHORITY |
| Locality | SHEFFIELD |
| Post town | Sheffield |
| Postcode | S1 2BQ |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE3 South Yorkshire |
| ITL 3 | TLE32 Sheffield |
| Local authority | Sheffield |
| Electoral ward | City |
| Westminster constituency | Sheffield Central |
| Delivery location | TLE Yorkshire and The Humber |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | 411 COMMUNICATIONS |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 73000000 - Research and development services and related consultancy services
- 79411100 - Business development consultancy services

## Release History

- 17 Feb 2026 at 10:52 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/68405ec0-2b90-4adb-8d3c-3b9d940f3ebd

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/68405ec0-2b90-4adb-8d3c-3b9d940f3ebd
  17th February 2026 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-495f517c-34c4-46bc-b191-de456beebe9d. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-495f517c-34c4-46bc-b191-de456beebe9d.json.