---
title: "HMRC Tax Campaign Tracking (post-wave)"
ocid: "ocds-b5fd17-4988fe04-d50f-403f-953b-0ebc7998e75f"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-4988fe04-d50f-403f-953b-0ebc7998e75f"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-4988fe04-d50f-403f-953b-0ebc7998e75f.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-4988fe04-d50f-403f-953b-0ebc7998e75f.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "H M REVENUE & CUSTOMS"
published: "2018-09-12"
---

# HMRC Tax Campaign Tracking (post-wave)

Buyer: H M REVENUE & CUSTOMS  
Current stage: Award  
OCID: ocds-b5fd17-4988fe04-d50f-403f-953b-0ebc7998e75f

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## Summary

The procurement process pertains to a contract for the "HMRC Tax Campaign Tracking (post-wave)" project initiated by HM Revenue & Customs (HMRC) in the United Kingdom. This project, classed under research and development services, was awarded following a selective procurement method and is currently active. The contract, valued at £38,108, is set to run from 27 July 2018 to 19 October 2018, with the award notice published on 12 September 2018. The tender period concluded on 5 April 2018, and the research objectives focus on assessing the effectiveness of a recent advertising campaign related to Tax Credits.

This tender presents an opportunity for businesses specialising in market research and consultancy services, particularly those experienced in evaluating advertising campaign effectiveness. Small and medium-sized enterprises (SMEs) that have expertise in quantitative and qualitative research methods would be well-suited to compete for this contract. Given the focus on tax credit awareness among claimants, firms adept in handling sensitive socio-economic data and conducting targeted surveys could find significant prospects for growth from this engagement.

## Notice

Assignment under the Market Research MR130001 Agreement Contract. Tax credits are administered by HM Revenue & Customs and were designed to provide financial incentives to work and to help children in low income families. There are two types of tax credits - Working Tax Credit and Child Tax Credit. Claimants can qualify for either or both, depending on their circumstances. The amount each household will receive will be different as it's based on their income and their individual circumstances. Tax credits operate on an annual basis. The purpose of this research is to measure the effectiveness of the June - July 2018 Renewals advertising campaign amongst current Tax Credits claimants. The research should evaluate the following; awareness of the campaign, comprehension of key messages, online renewals and have they understood the need to renew their claim. This contract covers the post wave of the research to understand the effectiveness of the campaign after it has finished.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/d960b952-0ac2-4bed-9c2a-0fa775a73850 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Not specified |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 Sep 2018 |
| Submission deadline | 5 Apr 2018 |
| Future notice date | Not specified |
| Award date | 4 Apr 2018 |
| Contract period | 26 Jul 2018 - 19 Oct 2018 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £38,108 |
| Lots value | Not specified |
| Awards value | £38,108 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | H M REVENUE & CUSTOMS |
| Locality | CANARY WHARF LONDON |
| Post town | East London |
| Postcode | E14 5AB |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI42 Tower Hamlets |
| Local authority | Tower Hamlets |
| Electoral ward | Canary Wharf |
| Westminster constituency | Poplar and Limehouse |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | GFK |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73000000 - Research and development services and related consultancy services

## Release History

- 12 Sep 2018 at 13:13 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/d960b952-0ac2-4bed-9c2a-0fa775a73850

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/d960b952-0ac2-4bed-9c2a-0fa775a73850
  12th September 2018 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-4988fe04-d50f-403f-953b-0ebc7998e75f. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-4988fe04-d50f-403f-953b-0ebc7998e75f.json.