---
title: "Food is Great - Delivery of gin activation in China hotel chains"
ocid: "ocds-b5fd17-4a0a04a3-620d-42be-a0d3-0fe736de1ec3"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-4a0a04a3-620d-42be-a0d3-0fe736de1ec3"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-4a0a04a3-620d-42be-a0d3-0fe736de1ec3.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-4a0a04a3-620d-42be-a0d3-0fe736de1ec3.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEFRA NETWORK ETENDERING PORTAL"
published: "2019-04-04"
---

# Food is Great - Delivery of gin activation in China hotel chains

Buyer: DEFRA NETWORK ETENDERING PORTAL  
Current stage: Award  
OCID: ocds-b5fd17-4a0a04a3-620d-42be-a0d3-0fe736de1ec3

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## Summary

The public procurement process titled "Food is Great - Delivery of gin activation in China hotel chains" was initiated by the Defra Network eTendering Portal. This tender falls under the marketing services category and focuses on promoting British gin distilleries ahead of the SIAL trade show in Shanghai. The procurement method used was an awarded technical expertise approach, with the tender period closing on 28th February 2019. The contract, valued at £99,950, commenced on 1st March 2019 and is set to conclude on 31st March 2020, with the project's activities located primarily in China and the United Kingdom.

This tender presents a valuable opportunity for businesses specialising in marketing services, particularly those with expertise in brand activations and international promotions. Companies focusing on the beverage industry, especially gin producers and marketing agencies capable of executing innovative interactive experiences, would be well-suited to compete. Engaging in this contract not only offers the potential for financial growth but also the chance to strengthen relationships with key stakeholders within the Chinese market, enhancing global outreach and brand recognition.

## Notice

The aim of this project is to provide a unique interactive and educational UK gin experience for Chinese buyers, influencers, association stakeholders, and other participants ahead of SIAL trade show in Shanghai and achieve export wins. To promote and raise the profile of British gin distilleries and associated mixer companies in China and to build new and continue existing relationships with key local influencers and decision makers, associations and key opinion leaders.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/fcd1b42a-9e3a-4f0d-aab9-2e7f9ebeb470 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Other - Awarded - technical expertise |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 4 Apr 2019 |
| Submission deadline | 28 Feb 2019 |
| Future notice date | Not specified |
| Award date | 28 Feb 2019 |
| Contract period | 1 Mar 2019 - 31 Mar 2020 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £99,950 |
| Lots value | Not specified |
| Awards value | £99,950 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEFRA NETWORK ETENDERING PORTAL |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 3JR |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BRANDIGO |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 4 Apr 2019 at 14:27 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/fcd1b42a-9e3a-4f0d-aab9-2e7f9ebeb470

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/fcd1b42a-9e3a-4f0d-aab9-2e7f9ebeb470
  4th April 2019 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/54f18fbe-6507-46f4-8e38-6de3c1f56d91
  n/a

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-4a0a04a3-620d-42be-a0d3-0fe736de1ec3. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-4a0a04a3-620d-42be-a0d3-0fe736de1ec3.json.